One of the most important works in history of the Kyrgyz oral culture. One of the world's longest epics, the Manas Epic is made up of half a million lines. It is composed of three parts. The period of Manas, his son Semetey and his grandson Seytek are described in the epic separately. The epic was narrated by 3 outstanding figures, they are Sayakbai Karalaev, Sagynbai Orozbaev and Jusup Mamai. The Manas epic is a work that reflects the history, lifestyle, customs, traditions and beliefs of the Kyrgyz people.
Published in Chapter:
Global Narratives in Asian Countries
Ömer Çakın (Ondokuz Mayıs University, Turkey)
Copyright: © 2019
|Pages: 18
DOI: 10.4018/978-1-5225-5357-1.ch003
Abstract
In recent years, transmedia storytelling has gained a new dimension along with developing technologies. In Central Asian countries, where local values are strongly observed, the extent of local values' impact on transmedia storytelling has been a considerable dispute. In this chapter, the application of the concept of transmedia storytelling and transmedia narratives in advertising campaigns in Kazakhstan and Kyrgyzstan was explored. In the theoretical part of the research, the application of transmedia storytelling and transmedia narrative in narrative advertisements was examined. In the practical part of the research, a qualitative research was carried out to investigate the advertising campaigns realized in the framework of transmedia storytelling in Kazakhstan and Kyrgyzstan. In the survey of established advertising campaigns, the implementation form of a transmedia narrative has been examined, and evaluated through the transmedia narrative perspective.