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What is Mixi

Handbook of Research on Mobile Multimedia, Second Edition
Japan’s biggest social networking service (SNS) with more than 10 million users (as of May 2007).
Published in Chapter:
Mobile SNS from the Perspective of Human Self-Extension
Roman Y. Shtykh (Waseda University, Japan), Qun Jin (Waseda University, Japan), Shunichi Nakadate (Waseda University, Japan), Norihiro Kandou (Waseda University, Japan), Takeshi Hayata (Waseda University, Japan), and Jianhua Ma (Hosei University, Japan)
Copyright: © 2009 |Pages: 14
DOI: 10.4018/978-1-60566-046-2.ch048
Abstract
Mobile social networking services (MoSNS) are a yet unexplored environment for human networked socialization. By introducing the concept of self-extension in this chapter, we emphasize the necessity for a human participant to materialize his or her daily pursuits that are partially realized through virtual communication and interaction. We argue that mobile social networking services potentially best fit each participant’s self-extension desire as compared to personal-computer-based ones by describing and analyzing the state of the art of mobile social networking services in Japan and discussing mobile SNS peculiarities to support our view. Further, we envision the emerging of new mobile multimedia with the evolution of mobile SNS and discuss challenges and issues that have to be addressed in order to realize a mobile social networking breakthrough.
Full Text Chapter Download: US $37.50 Add to Cart
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Social Networking Behind Student Lines in Japan
The most popular SNS in Japan with users estimated at over ten million, possibly over a tenth of the whole population, predominantly students and young adults. Most of its functions are accessible from the mobile phones ubiquitous in Japan. In this chapter Mixi provides a supplementary online dimension for a teacher to motivate EFL students and continue the human relationship after classes end.
Full Text Chapter Download: US $37.50 Add to Cart
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