What is Occidentalism

1.

It is the field of study where the east defines the west from its own perpective. Learn more in: Orientalist Approaches in Advertising: Sample Advertising With Nike's “What Will They Say About You?” Slogan

2.

The projected image of the Occident. Learn more in: Virtual Orientalism/Imagined Dualism (VO/ID) Expansion: Examining the Mechanisms Behind the Objectification of Zen as an Aesthetic Style

3.

The Eastern counterpart of Orientalism rejecting the West’ s opressions, exclusions and reductions. Learn more in: Transmedia Storytelling in Advertising: The Mediator Between Orientalism and Occidentalism

4.

A concept expressing the orientals' approach to the West. A kind of reaction against orientalism. Learn more in: Searching for the East in the Shadow of the West: Layla M as the Portrait of an Oriental Woman in Modern Orientalist Discourse