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What is MBWay

App and Website Accessibility Developments and Compliance Strategies
Payment solution that allows a user to purchase online and in physical stores, generate MB NET virtual cards, send, request money, and split the account, and even use and withdraw money via their smartphone, in a proprietary app, or in their bank's channels.
Published in Chapter:
Practical Approach for Apps Design in Compliance With Accessibility, Usability, and User Experience
Fernando Almeida (Polytechnic Institute of Gaya, Portugal), Nuno Bernardo (Polytechnic Institute of Gaya, Portugal), and Rúben Lacerda (Polytechnic Institute of Gaya, Portugal)
DOI: 10.4018/978-1-7998-7848-3.ch005
There is a huge proliferation of digital products on the market today for both large enterprises and small businesses. Most of these companies have experienced the development of software products for the mobile market and have been faced with the major challenge of capturing the customer's attention. There is a great focus on making a great first impact and providing the audience with the best possible digital experience. Accordingly, issues related to usability, accessibility, and user experience are extremely relevant. This chapter addresses how these practices can be used in practice by building an app that offers car cleaning services. Several approaches based on building app interfaces that increase user engagement and retention levels are explored and discussed.
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