Contain the Chinese queries that are often received in different character encodings. GB-2312, GBK, and BIG 5 are the three most popular Chinese language encoding schemes. They are used in different Chinese speaking regions with different popularity. For example, Traditional Chinese, usually encoded in BIG 5, is widely used in Hong Kong and Taiwan, while Simplified Chinese, usually encoded in GB-2312, is more commonly used in mainland China and Singapore.
Published in Chapter:
Processing and Analysis of Search Query Logs in Chinese
Michael Chau (The University of Hong Kong, Hong Kong), Yan Lu (The University of Hong Kong, Hong Kong), Xiao Fang (The University of Toledo, USA), and Christopher C. Yang (Drexel University, USA)
Copyright: © 2009
|Pages: 11
DOI: 10.4018/978-1-59904-974-8.ch019
Abstract
More non-English contents are now available on the World Wide Web and the number of non-English users on the Web is increasing. While it is important to understand the Web searching behavior of these non-English users, many previous studies on Web query logs have focused on analyzing English search logs and their results may not be directly applied to other languages. In this Chapter we discuss some methods and techniques that can be used to analyze search queries in Chinese. We also show an example of applying our methods on a Chinese Web search engine. Some interesting findings are reported.