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Handbook of Research on Global Diffusion of Broadband Data Transmission
Social construction of technology is a response to technological determinism. Social constructivists argue that technology does not determine human action but human action shapes technology.
Published in Chapter:
Broadband Diffusion to SMEs in the UK
Oluwasola Oni (Brunel University, UK) and Anastasia Papazafeiropoulou (Brunel University, UK)
DOI: 10.4018/978-1-59904-851-2.ch030
Broadband is a relatively new technology and its adoption in the United Kingdom has been an issue due to its perceived benefits for businesses and more so for small/medium size enterprises (SMEs). In this chapter we argue that previous research focuses on home uses of broadband, particularly for educational purposes with little attention to its adoption by SMEs. We argue that the existing diffusion of innovation theories are inadequate for the study of broadband diffusion and we propose a more sociotechnical approach for that purpose. This study can be useful for SMEs considering adoption of new technologies such as broadband as well as policy makers that seek to apply effective technological adoption policies.
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