What is Stock Market Reaction

This chapter focuses on the steps following the analysis. First, the main results have been identified, but their meaning, consequence, and implications must be derived and communicated. Second, scholars must analyze their findings to work out ‘what does this mean' and establish how to write up the results. Third, the chapter examines past studies' findings and then discusses how they can be interpreted. Several examples are provided throughout to illustrate key points being made. Finally, the chapter examines the writing process, distinguishing between writing a dissertation for examiners and articles to be read by other researchers. The writing process involves discussing the findings and extracting implications for practice and research.