What is Balancing Loop

Membership growth is an important aspect in religious organisations. Yet, the manner in which several religious organisations attract their membership has changed due to the adoption and use of social media. This study explores how technological factors influence the growth of religious organisations during and in the aftermath of the pandemic. Using the Seventh-Day Adventist Church (SDA) membership data, the research employed system dynamics. The findings from the quantitative data showed that the commitment of church members, good computer skills, age, and availability of resources contributed to the successful use of social media towards church membership growth. In addition, the qualitative data reveals that online evangelism is key to the growth of religious organisations. The results of the findings conclude that the growth of religious organisations can be improved by intensifying the level of online evangelism, improving commitment from members and utilisation of multichannel social media.