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What is Proto-Consciousness

Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government
Is a primary/primitive form of info-operability (perception/decision) by means of the informational system consisting in seven informational centers, which show similar functions on the entire evolutionary scale of lives, growing in complexity as higher is the development degree (Gaiseanu, 2021e).
Published in Chapter:
The Cognitive-Sentient Exploration of Mediated Reality: From Proto-Cognition/Epigenetic Informational Processes to Big Data-Assisted Prediction
Florin Gaiseanu (Science and Technology of Information, Romania)
DOI: 10.4018/978-1-7998-8884-0.ch010
This chapter described the intimate processes of the informational system of the human body and cells and their effect on the mind in order to understand how information is received/operated and integrated in the genetic structure of the organism by epigenetic mechanisms. Individual education/learning are the basic processes allowing the knowledge/judgement of mediated reality, and for the formation of decision criteria, beliefs, and mentality. The contributive role of media in education/behavior is highlighted, revealing the positive/negative effects of the persuasive messages in interaction with individual/collective beliefs and mentality. The inoculation techniques applied in various fields of media are discussed from the informational perspective, emphasizing the implication of the cognitive centers on such processes. Big data analysis and predictive conclusions on the social effects are used nowadays as feedback support, helping the optimization of the relation between audience and media products.
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