Special Offers
- All IGI Global Scholarly Journals Shift to Open Access
  Following the first conversion of a portion of IGI Global’s hybrid open access/subscription-based journals to gold open access (OA) in 2021, and then again in 2022, IGI Global is pleased to announce that the remainder of their hybrid open access/subscription-based journal collection will officially convert to gold OA beginning January 1st, 2023.
  Learn More
- IGI Global’s New Emerging Topic e-Book Collections
  Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 17 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Diversity, Equity, and Inclusion (DEI), Artificial Intelligence, Language Learning, Marketing and Customer Relations, Religious and Indigenous Studies, and more. Hosted on the InfoSci^® platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
  Learn More
- Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
  The Walmart Corporation and the Lumina Foundation have provided funding to make the publication, New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091), Fully Open Access, completely removing any paywall between researchers in education and the new models for the future of higher education.
  Learn More
- Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
  Through a Collaboration between IGI Global and the University of North Texas, the Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054) has been published as Fully Open Access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
  Learn More
Books
- - Books by Subject
  - Business, Administration, & Management
  - Education
  - Science, Technology, & Medical (STM)
  - Books by Field
Journals
- - Journals
  - OnDemand Journal Articles
  - Journals by Subject
  - Business, Administration, & Management
  - Education
  - Science, Technology, & Medical (STM)
  - Journals by Field
e-Collections
Open Access
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - K-12 Online Learning Collection
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - COPE Membership
  - Fair Use Policy
  - Open Access Publishing
  - FAQ
Catalogs
About Us
Newsroom

What is Marketing Recommendation System (MRS)

Computer system using AI or similar technology to make product, brand or feature recommendations to customers. Some current systems have emerging abilities of this nature, but true AI systems are expected to provide insights much closer to those of expert sales staff. Learn more in: The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing

Find more terms and definitions using our Dictionary Search.

Marketing Recommendation System (MRS) appears in: