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What is Traditional Media

Contemporary Issues in Global Medicine and Moving Toward International Healthcare Equity
Media that originated prior to the internet, including newspapers, radio, and broadcast television (IGI Global, n.d.b ).
Published in Chapter:
Improving Clinical Trial Diversity: The Impending Role of Technology-Oriented Strategies Amid the COVID-19 Pandemic
Rebecca R. Johnson (IQVIA, USA) and Michelle Lee D'Abundo (Seton Hall University, USA)
DOI: 10.4018/978-1-7998-8490-3.ch017
Racially and ethnically diverse populations are underrepresented as participants in clinical trials. The disproportionate impact COVID-19 has on communities of color intensifies the imperativeness of equitable access. The purpose of this chapter is to explore how clinical research stakeholders can adapt their traditional approaches to recruitment, research conduct, and design sparked by the current healthcare crisis through technology-oriented strategies designed to increase diverse representation in clinical trials. Strategies utilizing technology will be recommended by examining this issue from a centralized and local perspective across a patient's journey in a clinical trial, with a specific focus on fostering long-term, trusting community relationships. Technology-oriented strategies including health information technology and digital media may provide promising solutions for improving clinical trial diversity amid a transitioning environment that is already adapting to virtual methods for communicating and engaging with patients regarding clinical research.
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Mobile Phones: News Consumption, News Creation, and News Organization Accommodations
Any form of mass communication available before the advent of digital media. This includes television, radio, newspapers, books, and magazines.
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Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context
Traditional media consists of all forms of communication used before the internet age, including radio, TV, newspaper, magazines, and billboards. This means it refers to various forms of mass media communication that existed before the internet.
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Restricted Communication: Social Relationships and the Media Use of Prisoners
Offline media such as letters, phone calls for a landline, in-cell TV, and face-to-face visits.
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Digital Media Affecting Society: Instruction and Learning
Any single item or set of items only relying upon physical form for the conveyance of information leading to meaning in the mind of a user.
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Use of Transmedia Storytelling Within the Context of Postmodern Advertisement
Traditional media constitutes a set of media covering media channels such as television, newspapers, radio, and magazines.
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Salience, Self-Salience, and Discursive Opportunities: An Effective Media Presence Construction Through Social Media in the Peruvian Presidential Election
For the purposes of this contribution, this refers to organizations and practices usually called “mass media,” addressing the general public or specific segments of it through electronic means, a coordinated, schedule-based programming, and perfunctory public participation. Though it may be accessed through computers or computational devices, traditional media is designed around specific-medium devices like television sets and radio receivers.
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