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What is Uses & Gratifications (U&G) Theory

Encyclopedia of Information Science and Technology, Third Edition
Is a media-use paradigm that inquiries into the reasons why people use certain media, and analyzes the gratification derived from usage and access (Katz & Blumer, 1974).
Published in Chapter:
Mobile Technologies Support Effective Learning
Iris Reychav (Ariel University, Israel) and Dezhi Wu (Southern Utah University, USA)
Copyright: © 2015 |Pages: 10
DOI: 10.4018/978-1-4666-5888-2.ch563
Full Text Chapter Download: US $37.50 Add to Cart
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