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What is Value Pricing

Chapter 532
Encyclopedia of Information Science and Technology, Third Edition
Marketing technique of setting the price of a product according to the value that the market is ready to pay and independently of the product´s cost.
Published in Chapter:
Marketing Technology Products and Services Using Key Concepts and Current Trends
Eric Viardot (EADA Business School, Spain)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch532
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