What is Virtual Reality Environment

The digital era has been one of the most popular topics that has drawn a vast amount of attention over the past several decades. Digitalization-oriented innovative approaches to unleash the business potential and improve consumer satisfaction with immersive technologies have been another hot topic among scholars. Although theoretical-based discussion dates back to the 1930s regarding the development of virtual reality, practical aspects of immersive technology are still scant in the current literature. Thus, this study proposes several objectives: (1) how advanced immersive technology can revolutionize the accessibility of the museums, (2) how VR technology influences visitors' motivation, (3) the linkage between VR technology and visit and revisit intentions. Due to the lack of supporting evidence in a museum setting, this chapter also aims to enhance the extant literature by exploring the critical aspects of VR technology. Lastly, this study also intends to come up with constructive, innovative, and creative suggestions for the local and national authorities and museum management teams.