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What is Virtual Tourism

Encyclopedia of Information Science and Technology, Fourth Edition
An ICT-based tool that uses digital images and sensory feedback to simulate tourist attractions available at remote destinations.
Published in Chapter:
Virtual Tourism and Its Potential for Tourism Development in Sub-Saharan Africa
Paul Ankomah (North Carolina A&T State University, USA) and Trent Larson (North Carolina A&T University, USA)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch356
Rapid growth of ICT has resulted in the development of innovative tools that could extend opportunities for tourism destination marketers and tourists. ICT-based tools expand the tourism product and tourism experience into the realm of Virtual Tourism (VT). Since the tourism product is intangible and cannot be pretested by tourists before purchase, VT makes it possible to sense the experience through Virtual Reality (VR). This chapter focuses on how VT could be explored to realize its full potential, particularly by Sub-Saharan African countries. The first section reviews the literature on VR and its relationship to VT and examines ICT components that support VR and VT. The second section explains reasons for interest in VT and identifies development efforts. The third section, examines tourist attractions that could be marketed as VT in the sub-region and also identifies markets. The fourth section identifies problems and makes suggestions to address problems in VT development. The fifth section recommends areas for VT research and the final section provides concluding remarks.
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More Results
Virtual Reality: The Groundbreaking Smart Technology for the Tourism and Service Industry
A simulation of an existing tourism destination or attraction location which is constructed by a sequence of videos or images.
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Virtual Tourism and Challenges in a Post-Pandemic Context
Is a simulation of an existing location, usually composed of a sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text. Virtual tourism is essentially a hybrid concept- it combines both the notions of virtual reality and tourism. In essence, virtual tourism facilitates a tourism experience, without actually having to travel anywhere. Virtual tourism takes many different forms and comes in vary degrees of technological capability.
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