Published: Jul 1, 2014
Converted to Gold OA:
DOI: 10.4018/ijesma.20140701pre
Volume 6
Carolina López Nicolás, Francisco-José Molina-Castillo
Content Forthcoming
Add to Your Personal Library: Article
Cite Article
Cite Article
MLA
Nicolás, Carolina López, and Francisco-José Molina-Castillo. "Special Issue on Papers Presented at the I International Conference “Technological Innovation in a Mobile World” 2012." IJESMA vol.6, no.3 2014: pp.4-5. http://doi.org/10.4018/ijesma.20140701pre
APA
Nicolás, C. L. & Molina-Castillo, F. (2014). Special Issue on Papers Presented at the I International Conference “Technological Innovation in a Mobile World” 2012. International Journal of E-Services and Mobile Applications (IJESMA), 6(3), 4-5. http://doi.org/10.4018/ijesma.20140701pre
Chicago
Nicolás, Carolina López, and Francisco-José Molina-Castillo. "Special Issue on Papers Presented at the I International Conference “Technological Innovation in a Mobile World” 2012," International Journal of E-Services and Mobile Applications (IJESMA) 6, no.3: 4-5. http://doi.org/10.4018/ijesma.20140701pre
Export Reference
Published: Jul 1, 2014
Converted to Gold OA:
DOI: 10.4018/ijesma.2014070101
Volume 6
Alicia Rodriguez Guirao, Carolina Lopez Nicolas, Harry Bouwman
By stating that the antecedents of customers´ intentions to use mobile services should be studied across service categories and gender differences, the purpose of this article is to investigate the...
Show More
By stating that the antecedents of customers´ intentions to use mobile services should be studied across service categories and gender differences, the purpose of this article is to investigate the validity and differential predictive power of a model that explain acceptance of several mobile services across male and female customers. This study contributes to the emerging but limited body of research on consumer adoption of advanced mobile services by addressing several critical issues. First, the present paper focuses on two mobile services, namely m-location and m-social media, as they are considered as the new age of advanced mobile services. Furthermore, we include gender as a moderator variable. A theoretical model is proposed and tested in a sample of 429 Dutch consumers. Results from structural modeling equations show that the factors explaining the acceptance of m-location and m-social media services differ. Second, gender moderating effect has been found significant as gender differences exist in the strength of various paths. In addition to its theoretical contributions, this research presents important practical contributions. In particular, practitioners can gain valuable insights into the driving forces of mobile services.
Content Forthcoming
Add to Your Personal Library: Article
Cite Article
Cite Article
MLA
Guirao, Alicia Rodriguez, et al. "Gender Differences in Advanced Mobile Services Acceptance: M-Location and M-Social Media." IJESMA vol.6, no.3 2014: pp.1-17. http://doi.org/10.4018/ijesma.2014070101
APA
Guirao, A. R., Nicolas, C. L., & Bouwman, H. (2014). Gender Differences in Advanced Mobile Services Acceptance: M-Location and M-Social Media. International Journal of E-Services and Mobile Applications (IJESMA), 6(3), 1-17. http://doi.org/10.4018/ijesma.2014070101
Chicago
Guirao, Alicia Rodriguez, Carolina Lopez Nicolas, and Harry Bouwman. "Gender Differences in Advanced Mobile Services Acceptance: M-Location and M-Social Media," International Journal of E-Services and Mobile Applications (IJESMA) 6, no.3: 1-17. http://doi.org/10.4018/ijesma.2014070101
Export Reference
Published: Jul 1, 2014
Converted to Gold OA:
DOI: 10.4018/ijesma.2014070102
Volume 6
Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí-Parreño
Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In...
Show More
Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In Spain, 44% of Social Networking Sites users access these sites on a daily basis while 79% of them access these sites on a weekly basis. Furthermore, it is notable that over 70% of Social Networking Sites users talk about and recommend commercial brands. This justifies the interest of the study of Social Networking Sites users from a marketing perspective. The aim of this research is to assess the influence of consumers` personal factors (attitude, innovativeness, and gender) and individual-media relationships (media affinity and individual-media dependency) on mobile SNSs usage behaviour. Managerial implications improving marketers´ advertising effectiveness are also provided.
Content Forthcoming
Add to Your Personal Library: Article
Cite Article
Cite Article
MLA
Ruiz-Mafé, Carla, et al. "The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage." IJESMA vol.6, no.3 2014: pp.18-33. http://doi.org/10.4018/ijesma.2014070102
APA
Ruiz-Mafé, C., Sanz-Blas, S., & Martí-Parreño, J. (2014). The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage. International Journal of E-Services and Mobile Applications (IJESMA), 6(3), 18-33. http://doi.org/10.4018/ijesma.2014070102
Chicago
Ruiz-Mafé, Carla, Silvia Sanz-Blas, and José Martí-Parreño. "The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage," International Journal of E-Services and Mobile Applications (IJESMA) 6, no.3: 18-33. http://doi.org/10.4018/ijesma.2014070102
Export Reference
Published: Jul 1, 2014
Converted to Gold OA:
DOI: 10.4018/ijesma.2014070103
Volume 6
Francisco-Jose Molina-Castillo, Angel-Luis Meroño-Cerdan
During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but...
Show More
During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.
Content Forthcoming
Add to Your Personal Library: Article
Cite Article
Cite Article
MLA
Molina-Castillo, Francisco-Jose, and Angel-Luis Meroño-Cerdan. "Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review." IJESMA vol.6, no.3 2014: pp.34-47. http://doi.org/10.4018/ijesma.2014070103
APA
Molina-Castillo, F. & Meroño-Cerdan, A. (2014). Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review. International Journal of E-Services and Mobile Applications (IJESMA), 6(3), 34-47. http://doi.org/10.4018/ijesma.2014070103
Chicago
Molina-Castillo, Francisco-Jose, and Angel-Luis Meroño-Cerdan. "Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review," International Journal of E-Services and Mobile Applications (IJESMA) 6, no.3: 34-47. http://doi.org/10.4018/ijesma.2014070103
Export Reference
Published: Jul 1, 2014
Converted to Gold OA:
DOI: 10.4018/ijesma.2014070104
Volume 6
Martin Hannibal, Erik S. Rasmussen
Through a longitudinal case study this paper explores the repercussions from introducing a mobile commerce platform as just another instrument in the marketing toolbox in a traditional...
Show More
Through a longitudinal case study this paper explores the repercussions from introducing a mobile commerce platform as just another instrument in the marketing toolbox in a traditional sales-oriented firm. Findings suggest that the implementation of the M-platform in addition to its intended purpose spawns a digital business model that allows the company to change its relations to distributors, retailers and customers enabling access to direct communication with end-users. However, the emerging new business model has the potential to change the organization entirely. This paper argues that although the emerging business model was indeed a success seen from a sales-, marketing-, innovative-, and relational perspective, it was perceived as a disaster from an organizational perspective. Consequently, top management abandoned the new platform. The paper highlights the importance of not underestimating resistance in an organization when implementing a new marketing instrument such as M-commerce platforms.
Content Forthcoming
Add to Your Personal Library: Article
Cite Article
Cite Article
MLA
Hannibal, Martin, and Erik S. Rasmussen. "Digital Entrepreneurship in a Traditional Production Firm: A Longitudinal Case Study." IJESMA vol.6, no.3 2014: pp.48-66. http://doi.org/10.4018/ijesma.2014070104
APA
Hannibal, M. & Rasmussen, E. S. (2014). Digital Entrepreneurship in a Traditional Production Firm: A Longitudinal Case Study. International Journal of E-Services and Mobile Applications (IJESMA), 6(3), 48-66. http://doi.org/10.4018/ijesma.2014070104
Chicago
Hannibal, Martin, and Erik S. Rasmussen. "Digital Entrepreneurship in a Traditional Production Firm: A Longitudinal Case Study," International Journal of E-Services and Mobile Applications (IJESMA) 6, no.3: 48-66. http://doi.org/10.4018/ijesma.2014070104
Export Reference
IGI Global Open Access Collection provides all of IGI Global’s open access content in one convenient location and user-friendly interface
that can easily searched or integrated into library discovery systems.
Browse IGI Global Open
Access Collection
All inquiries regarding IJESMA should be directed to the attention of:
Submission-Related InquiriesAll inquiries regarding IJESMA should be directed to the attention of:
Rajeev Dwivedi
Editor-in-Chief
International Journal of E-Services and Mobile Applications
Email:
rajeevdwivedi@gmail.com
Adilson Carlos Yoshikuni
Editor-in-Chief
International Journal of E-Services and Mobile Applications
Email:
adilson.yoshikuni@mackenzie.brAuthor Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.comOpen Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.comProduction-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.comRights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.comPublication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.comDiscoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100