Call for Chapters: Navigating Digital Communication and Challenges for Organizations


José Gabriel Andrade, Universidade do Minho, Portugal
Teresa Ruão, Universidade do Minho, Portugal

Call for Chapters

Proposals Submission Deadline: July 28, 2021
Full Chapters Due: October 10, 2021
Submission Date: October 10, 2021


The dialogue between organizational communication and digital communication is a common practice in contemporary organizations. This cross working allows the development of new narratives inside and outside organizations, causing communication professionals to face a moment of change in communication management, regarding form, content and production. Digital communication is not developing a virtual world, but a real virtuality integrated with other forms of interaction in an increasingly "hybridized" everyday life. In fact, the relationship between organizations and its publics evolved into more symmetrical models - allowed by digital media -, being imperative the recognition of the inevitable involvement of citizens in organizational communication processes that give rise to new business and institutional choices. On the other hand, the relationship that audiences establish with organizational information in digital environments may also interfere with the way in which each individual experiences daily life. Thus, the impacts are conjoint and paradoxical. It is well known that public involvement has the power to promote an active circulation of media content and that this can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations and content production suggest a relational logic between audiences and media, through new productivity proposals. In this sense it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, it can be observed a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Thus, the goal of this book Navigating Digital Communication and Challenges for Organizations is to provide an in-depth review of research related to the concepts and theories around topics such as Publics and Productivity, Interactivity and Participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis, empirical studies, cases, applications, and interventions. We aim to contribute to an improvement in our understanding of Digital Communication in Organizations, and to present resources to better navigate this difficult times of organizational communication management.


The design of this book is based on two goals. First, to create a volume dedicated to communication research with a focus on Organizational Communication that includes a range of methods, strategies, and viewpoints on Digital Communication. Second, to produce an in-depth analysis of the wide range of Organizational and Strategic Communication topics, related concepts, cross-cultural perspectives, and principles to develop interdisciplinary approaches to Digital and Organizational Communication. The purpose of this book is to provide a comprehensive resource to academic researchers, students, and practitioners for use as a reference book and textbook.

Target Audience

This book will be suitable for a diverse audience including: academics, students, researchers and organizational professionals, in both the public and private sectors. The volume aims to give breadth and depth to the contemporary relationships of Digital Communication with Organizational Communication.

Recommended Topics

1. Digital Organizational Communication 1a. Internal Communication 1b. External communication 2. Digital Strategic Communication 2a. Advertising 2b. Public Relations 2c. Press Advisory 3. Digital Communication 3a. Information Technology 3b. Social Media 4. Transmedia 5. Publics and Audiences

Submission Procedure

Researchers and practitioners are invited to submit on or before July 28, 2021, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by August 11, 2021 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by October 10, 2021, and all interested authors must consult the guidelines for manuscript submissions at prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Navigating Digital Communication and Challenges for Organizations. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2022.

Important Dates

July 28, 2021: Proposal Submission Deadline
August 11, 2021: Notification of Acceptance
October 10, 2021: Full Chapter Submission
November 23, 2021: Review Results Returned
January 4, 2022: Final Acceptance Notification
January 18, 2022: Final Chapter Submission


José Gabriel Andrade
University of Minho

Teresa Ruão
University of Minho


Business and Management; Computer Science and Information Technology; Library and Information Science; Media and Communications; Social Sciences and Humanities
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