This book aims to promote international research into the strategic decision-making process in the face of changes linked to innovative technologies in the business environment. Aspects such as the precise definition of the problem, the generation of alternatives, the analysis of existing alternatives and the choice of the best alternative are crucial to the day-to-day life of the manager, in both individual and group contexts. Managers are trained and develop decision-making skills over the years from a technical point of view in these contexts. However, strategic decision-making goes beyond individual and group decision-making processes. Uncertainty, competition, decision-makers defending divergent interests of groups or departments, external influencers, diverse institutional contexts, rationality and political factors characterize it, placing it at the most complex level of decision-making in organizations. It is essential to understand the relationship between innovative technologies, globalization, institutional dynamics and logics, innovations and managerial cognition in organizational decision-making processes.
Artificial intelligence is expected to address most of the technical aspects of decision-making processes soon and greatly ease decision-making for managers. In this sense, much of the technical work of these managers will be replaced by computers. However, other skills and competencies need to be developed.
On the one hand, the training of managers with a standard of theoretical/methodological excellence requires the development of critical and reflective capacity to guarantee impartial points of view that can contribute to improving the competitiveness of organizations, in a context of responsible action in different segments of society. On the other hand, cooperative forms and strategies become the basis of market performance. Even without internationalization, access to complementary resources for market differentiation is essential to face competition, including from companies from other countries that run locally.