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Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI): Case Study of IKEA

A. B. Mishra (International Institute of Management Studies, Pune, India), Mithila Satarkar (International Institute of Management Studies, Pune, India), and Sanat Joshi (International Institute of Management Studies, Pune, India)
Copyright: © 2024 |Pages: 93
EISBN13: 9798369372982|DOI: 10.4018/979-8-3693-2643-5.ch006
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Abstract

IKEA was formed in a remote corner of Sweden, where it was difficult to contact potential clients in larger towns. Is currently serving over 775 million clients worldwide and has a presence in 35 countries. 1IKEA is the best illustration of phygital transformation as a combination of physical plus digital, i.e., merging digital experiences with physical ones. Technology is the requirement of the twenty-first century. IKEA has established a physical and digital presence through the use of technology. IKEA mixes AR (augmented reality) and VR (virtual reality), which is a fundamental cause for the company's success. This is the case study on strong emphasis on capitalizing market potential of the retail industry by automation and artificial intelligence (AI). The entire research was based on secondary data.
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