Tourism and Handicraft Industry: Opportunities and Challenges of Operating in the Albanian Market

Alba Demneri Kruja (Epoka University, Albania) and Eltona Berberi (Independent Researcher, Albania)
Copyright: © 2020 |Pages: 136
EISBN13: 9781799826989|DOI: 10.4018/978-1-5225-8088-1.ch007
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Tourism is one of the most crucial sectors contributing to country development. In Albania, the sector`s contribution to GDP has an increasing trend through the years. This study aimed to explore the role of tourism in supporting the development of handicraft sector and analyzing the constraints faced by artisans during their daily activities of crafts production process. Albania is known for the tradition of crafts with precious values, created for centuries by masters of folk, in every province according to the features and specifications of different areas. The most known handicrafts in Albania are works in wood, iron, copper, and precious materials like gold, silver, leather, wool, etc. These values are inherited generation to generation have aroused great interest to visitors and local and foreign researches. In cities like Kruja and Scutari, a diversity of crafts with high utilitarian and aesthetic level is distinguished. This is also the reason of selecting the surveyed sample of artisans from Kruja and Scutari.
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