Wrong Gallery: A New Paradigm for Art Space

Tsui-Yii Shih (National Taipei University of Business, Taipei, Taiwan) and Zhi-An Liu (National Taipei University of Business, Taipei, Taiwan)
Copyright: © 2016 |Pages: 28
EISBN13: 9781522533450|DOI: 10.4018/JCIT.2016070102
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Abstract

This case gives a depiction of how the founder of Wrong Gallery, Ron, when facing the competition and operational mode of the traditional art gallery industry in Taiwan, capitalizes on the latest trend of emergent social media, and leads his team to break through the shackles or consumers' stereotypical impression. Ron has set up a brand-new age of art space with the brand thinking and innovative approaches, becoming a practical case in regard of the new-pattern art space. In an era where the total value of output from cultural and creative industries worldwide is rapidly increasing, this case's rich materials give readers a better understanding of the operation of an art gallery amongst the cultural and creative industries. This case allows readers to understand how an innovative enterprise's founder starts by analyzing industry situations, incorporates his/her personal strengths, and further determines the strategy application and implementation for the company's market position and business operation model.
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