Arshi Naim

Arshi Naim has completed Doctor of Philosophy in 2013 from the distinguished university in Business Management. She has been working as Associate Professor Rank in Business Management and Quality and Program Head in King Khalid University, Abha, KSA. She has developed course specifications, curriculum and full/hybrid modules of Business Management for Quality Matters, US. She is a passionate and accomplished researcher with an expertise in Business Management. She is committed to advancing knowledge and fostering academic excellence. She has proven track record of conducting groundbreaking research, publishing in prestigious journals, and mentoring doctoral students. She has more than 54 Scopus and Web of Science indexed publications and published more than 10 scopus indexed books with prestigious publishers like Taylors and Francis, Nova Science, IGI global and many more.

Publications

Data Visualization Tools for Business Applications
M. Anandhavalli Muniasamy, Arshi Naim, Anuj Kumar. © 2025. 482 pages.
In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a...
Optimizing Business Insights Data Visualization Applications in Sales Forecasting, Marketing Analytics, and Financial Reporting
Aysha Abdulla, Arshi Naim, Anandhavalli Muniasamy, Arshiya Begum Mohammed, Syeda Meraj Bilfaqih, Asfiya Sabahath. © 2025. 22 pages.
This study explores the application of data visualization in three critical business domains: sales forecasting, marketing analytics, and financial reporting. Through a...
Enhancing Business Applications in ENT Diseases Management Through Data Visualization
Mohammad Ibrahim Khan, Mohammad Faiz Khan, Shruthi Anandhavalli Gauthaman, Arshi Naim. © 2025. 18 pages.
This qualitative study investigates the impact of data visualization on business applications in the management of ear, nose, and throat (ENT) diseases. Through semi-structured...
Enhancing Medical Sector Efficiency: A Comprehensive Case Study Based on Data Visualization Tools for Business Applications
Mohammad Ibrahim Khan, Mohammad Faiz Khan, Shruthi Anandhavalli Gauthaman, Arshi Naim. © 2025. 22 pages.
This case study examines the impact of data visualization tools on business applications in the medical sector, highlighting their role in improving operational efficiency and...
Evaluating Global Accreditation Standards for Higher Education
Arshi Naim, Alok Saklani, Shad Ahmad Khan, Praveen Kumar Malik. © 2024. 406 pages.
Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world....
Harnessing High-Performance Computing and AI for Environmental Sustainability
Arshi Naim. © 2024. 401 pages.
The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments...
AI Applications for Business, Medical, and Agricultural Sustainability
Arshi Naim. © 2024. 322 pages.
Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of...
Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices
Bhanupriya Khatri, Raj Kumar Singh, Shaina Arora, Shad Ahmad Khan, Arshi Naim. © 2024. 26 pages.
Efficient supply chain management (SCM) plays a crucial role in optimizing the delivery process, reducing costs, and ensuring products reach the market and end consumers...
Applications of Artificial Intelligence in Environmental Resource Business Management and Sustainability
Arshi Naim, Arshiya Begum Mohammed, Numa Fatima, Shad Ahmad Khan, Mrim M. Alnfiai, Praveen Kumar Malik. © 2024. 22 pages.
Artificial intelligence (AI) plays an important role in facilitating most of the decision-making processes by resolving conflicts and facilitating human communications. AI based...
Applications of High Performance Computing and AI in Green Digital Marketing
Arshi Naim, Shad Ahmad Khan, Arshiya Begum Mohammed, Praveen Kumar Malik. © 2024. 21 pages.
The term digital marketing is illustrated as creating need for the products and services through electronic media such as social networking or online selling platform. This...
An Iterative Process of Measuring Learning Outcomes and Evaluation of Academic Programs as Part of Accreditation
Arshiya Begum, Asfia Sabahath, Arshi Naim. © 2024. 15 pages.
The cycle of measuring learning outcomes and evaluation of academic programs ‎is a systematic and iterative process designed to assess the effectiveness of educational ‎programs...
Enhancing Higher Education Quality Assurance Through Learning Outcome Impact
Praveen Kumar Malik, Arshi Naim, Shad Ahmad Khan. © 2024. 15 pages.
In the current scenario, accreditation from national and international societies has become important in education sectors. The accreditation reception is based on quality...
Mechanism of Direct and Indirect Assessments for Continuous Improvement in Higher Education
Arshi Naim, Praveen Kumar Malik, Shad Ahmad Khan, Arshiya Begum Mohammed. © 2024. 17 pages.
There are direct methods and indirect methods that contribute to measuring the quality of program and track progress and improvement through continuous improvement processes....
Planning, Assessment, and Review of Program Educational Objectives in the Higher Education Systems
Arshi Naim, Arshiya Begum Mohammed, Shad Ahmad Khan, Praveen Kumar Malik. © 2024. 12 pages.
All programs define their program educational objectives (PEOs) that illustrate the knowledge of students for the concepts and their applications after the completion of the...
The Impact of AI on Sustainability
Arshiya Begum, Arshi Naim, Asfia Sabahath. © 2024. 15 pages.
Artificial intelligence (AI) has been increasingly popular in various businesses in recent years. AI has ‎proven to be an effective tool for enhancing efficiency and...
Applications of Blockchain in Building Marketing Framework: Approach to Environmental Sustainability
Arshi Naim. © 2024. 25 pages.
Firms apply various technological applications to achieve their businesses objectives. Developing marketing framework (MF) has been a challenge for firms in all types of products...
Applications of Machine Learning Techniques for Achieving Financial Sustainability
Arshi Naim. © 2024. 20 pages.
In the contemporary business landscape, enterprises grapple with the pursuit of marginal profits, recognizing that the bedrock of their success lies in financial sustainability....
Leveraging High-Performance Computing and Artificial Intelligence in Climate Modeling and Prediction
Asfia Sabahath, Arshiya Begum, Arshi Naim. © 2024. 12 pages.
Climate change is a pressing global challenge that demands improved understanding, accurate ‎predictions, and effective mitigation strategies. High-performance computing (HPC)...
Fraud Prevention, Confidentiality, and Data Security for Modern Businesses
Arshi Naim, Praveen Kumar Malik, Firasat Ali Zaidi. © 2023. 347 pages.
The modern business world faces many new challenges in preserving its confidentiality and data from online attackers. Further, it also faces a struggle with preventing fraud....
Global Applications of the Internet of Things in Digital Marketing
Arshi Naim, V. Ajantha Devi. © 2023. 410 pages.
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of...
Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications
Najmul Hoda, Arshi Naim. © 2023. 301 pages.
Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This...
Applications of Information Systems and Data Security in Marketing Management
Arshi Naim, Hamed Alqahtani, M. Anandhavalli Muniasamy, Syeda Meraj Bilfaqih, Ruheena Mahveen, Reshma Mahjabeen. © 2023. 27 pages.
This chapter is an extended research work showing the role of applications of Information Systems (IS) and importance of data security in Marketing Management. This research...
Role of IoT in Industrial Transformation and Marketing Management
Arshi Naim, Hamed Alqahtani. © 2023. 27 pages.
This is an extended research article discussing the role and the applications of the internet of things (IoT) in industrial transformation (ITN) in general and in marketing...
Understanding Digital Marketing: An Exemplary Approach
Arshi Naim, Kholoud Al Ghamdi. © 2023. 29 pages.
This chapter provides a practical sketch of the fundamentals of digital marketing. The framework comprises an overview of digital marketing development. This research is based on...
Impact and Assessment of Electronic Commerce on Consumer Buying Behaviour
Arshi Naim, Shad Ahmad Khan. © 2023. 26 pages.
Electronic commerce (E-com) is now adopted by most of the firms, especially after the first phase of the COVID-19 pandemic. Consumers are conscious of increasing online purchases...
Role of HR Analytics in Ensuring Psychological Wellbeing and Job Security: Learnings From COVID-19
Bhanupriya Khatri, Harshita Shrimali, Shad Ahmad Khan, Arshi Naim. © 2023. 18 pages.
This chapter explores the impact of job insecurity on psychological well-being in the context of the COVID-19 pandemic. This chapter is based on empirical study measuring the six...
Impact of Individual and Organizational Social Capital of Marketing in a Global Network
Arshi Naim, Asfia Syed, Syeda Meraj Bilfaqih, M. Anandhavalli Muniasamy. © 2023. 17 pages.
The success of any organization is dependent, to an extent, on a marketing manager's aptitude to advance social capital within the company's global network. In this...
Building a Brand Image Through Electronic Customer Relationship Management
Arshi Naim, Sandeep Kumar Kautish. © 2022. 360 pages.
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly...
The Relationship Between E-Service Quality, Ease of Use, and E-CRM Performance Referred by Brand Image
Sara Kamal, Arshi Naim, Hesham Magd, Shad Ahmad Khan, Farheen Mujeeb Khan. © 2022. 25 pages.
The purpose of this study is to determine the relationship of e-service quality (ESQ) and ease of use (EOU) to electronic customer relationship management (E-CRM), which is...
E-CRM Through Social Media Marketing Activities for Brand Awareness, Brand Image, and Brand Loyalty
Sadaf Fatima, Hamed Alqahtani, Arshi Naim, Fatma Alma'alwi. © 2022. 30 pages.
The aim of the research is to examine the effect of social media marketing activities on brand awareness, brand image, and brand loyalty. In addition, it has been aimed to...
Critical Success Factors for Transforming CRM to SCRM for building E-CRM
Hamed Alqahtani, Arshi Naim. © 2022. 30 pages.
In the current scenario, the entire Middle East is witnessing drastic digitalization, and consumer behavior is also widely affected by the technological development. This has...