Gonca Telli Yamamoto

Gonca Telli Yamamoto is an associate professor in the School of Applied Sciences at Okan University, Turkey. She is the head of Information Sciences and Technologies Department. She is also coordinating Okan University Distance Education Center at present. She was formerly the founder and director of Social Sciences Institute, Business Admisitration Department and several other departments of Okan University. She currently teaches, consults and conducts research on mobile and integrated marketing, and new learning technologies in business. She has been studying integrated marketing, technological developments and customer value more than a decade in the academic field. She is also interested in broader implications associated with emerging information society. She has some books and chapters related in sales, integrated and mobile marketing and IT Ethics. Her several articles were published in several national and international journals. She has also received two outsanding paper awards from the International Academy of E- Business.

Publications

Foreword
Gonca Telli Yamamoto. © 2015. 2 pages.
This Foreword is included in the book Artificial Intelligence Applications in Distance Education.
Mobile Marketing Practices
Gonca Telli Yamamoto. © 2012. 15 pages.
Mobile Promotion
Gonca Telli Yamamoto. © 2012. 19 pages.
M-Learning: New Concept, New Rules, New Implementations in Marketing in Cases on Challenges Facing E-Learning and National Development: Institutional Studies and Frameworks
Gonca Telli Yamamoto. © 2011. 19 pages.
This study could be defined as the process through which an education typically moves, as well as the moves of marketing of these programs. User friendly applications of...
Exploration of Multi-cultural Teaching and Learning in a Collaborative Virtual Environment
Gonca Telli Yamamoto, Michael D. Featherstone, Faruk Karaman, Patricia C. Borstorff. © 2011. 18 pages.
The chapter details the experiences both students and instructors encountered in creating and participating in a cross-cultural virtual team conducted predominantly in a virtual...
Mobilized Marketing and the Consumer: Technological Developments and Challenges
Gonca Telli Yamamoto. © 2010. 292 pages.
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information...
Information Age
Gonca Telli Yamamoto. © 2010. 17 pages.
In this section, the processes leading to the information age and mobile technology are examined. The affects of certain inventions are discussed through having a look at the...
Mobile Communication
Gonca Telli Yamamoto. © 2010. 32 pages.
The dictionary definition of mobile is capable of moving or being moved, movable (http://www.merriamwebster. com/dictionary/mobile). Mobile technology considers the portable...
Mobile Marketing
Gonca Telli Yamamoto. © 2010. 18 pages.
This section overviews marketing and the impacts of technology on marketing, and presents the current situation where certain traditional rules of marketing are not valid anymore...
Mobile Marketing Practices
Gonca Telli Yamamoto. © 2010. 16 pages.
Business types seen in e-commerce such as: e-shopping, e-store, e-tailing, e-auctioning, e-banking, e-trading, e-entertaining, e-learning, e-realtor, e-gambling, e-directory...
Mobile Customer
Gonca Telli Yamamoto. © 2010. 26 pages.
Organizations and people, whenever they need to, aim to fulfill their requirements with suitable products and services. The suppliers of these requirements perform a certain...
Mobile Promotion
Gonca Telli Yamamoto. © 2010. 20 pages.
Promotions are various activities which are realized in order to create and maintain demand for products or services. Promotions are created to reach customers and to gain some...
Mobile Distribution, Procurement & Sales
Gonca Telli Yamamoto. © 2010. 22 pages.
Distribution, procurement and sales are powerful tools for businesses to obtain a sustainable competitive advantage. Distribution can help companies find some solutions for many...
Mobilizing World
Gonca Telli Yamamoto. © 2010. 29 pages.
The human being benefits from his or her ability to communicate and turn knowledge into action in order to sustain its ability to survive on this planet, the earth. As a result...
Mobile Affected Socialization
Gonca Telli Yamamoto. © 2010. 17 pages.
While mobile intrusion comes to life insidiously, it has been affecting our lives in many different ways. At first social networking and some implementations such as mobile...
Problems
Gonca Telli Yamamoto. © 2010. 22 pages.
In their Works titled “High Tech/High Touch: Technology and Our Accelerated Search for Meaning” (2001), Naisbitt, Naisbitt and Philips express that technology should be...
E-HRM as a Reality in Virtual World
Gonca Telli Yamamoto, Ahmet Özbek. © 2010. 10 pages.
The human resources (HR) profession has had a rich history: that is, from the concept of labor unions in 1930 to the creation of selection tools in 1940 then to the reward...
Business Ethics and Technology in Turkey: An Emerging Country at the Crossroad of Civilizations
Gonca Telli Yamamoto, Faruk Karaman. © 2010. 17 pages.
IT ethics cannot be analyzed without assessing business ethics in general and the cultural environment. This study is based on the Turkish case. Turkey lies at the crossroads of...
Barriers to E-Procurement Adoption: The Turkish Case
Gonca Telli Yamamoto, Faruk Karaman. © 2010. 17 pages.
E-procurement practice is not well-established in emerging countries. There are barriers in terms of transportation, financial, telecommunication, and legal infrastructures....
E-HRM as a Reality in Virtual World
Gonca Telli Yamamoto, Ahmet Özbek. © 2009. 8 pages.
The human resources (HR) profession has had a rich history: that is, from the concept of labor unions in 1930 to the creation of selection tools in 1940 then to the reward...
Business Ethics and Technology in Turkey: An Emerging Country at the Crossroad of Civilizations
Gonca Telli Yamamoto, Faruk Karaman. © 2008. 16 pages.
IT ethics cannot be analyzed without assessing business ethics in general and the cultural environment. This study is based on the Turkish case. Turkey lies at the crossroads of...
Barriers to E-Procurement Adoption: The Turkish Case
Gonca Telli Yamamoto, Faruk Karaman. © 2007. 25 pages.
E-procurement practice is not well-established in emerging countries. There are barriers in terms of transportation, financial, telecommunication, and legal infrastructures....