Kunio Shirahada

Kunio Shirahada is an associate professor at JAIST (Japan Advanced Institute of Science and Technology, Research Center for Service Science) since 2012. He received his Ph.D. degree in the field of technology management from the University of Tokyo in 2009. He was a visiting scholar at Texas State University, Department of Marketing, in 2010. He has published in the Journal of Research for Consumers,International Journal of Technology Managementt, International Journal of Automotive Technology Management,International Journal of Innovation and Technology Managementt, and in Japanese research journals.

Publications

E-Health Service Model for Asian Developing Countries: A Case of Emergency Medical Service for Elderly People in Thailand
Vatcharapong Sukkird, Kunio Shirahada. © 2018. 19 pages.
Electronic healthcare (eHealth) in Asian developing countries is required to support trends of the aging population through lack of resources in health system. Health services...
A Consideration of Value Co-Creation in Branding of University Research-Laboratories
Dung Thuy Nguyen, Kunio Shirahada, Michitaka Kosaka. © 2017. 20 pages.
Since service dominant logic and co-creation have been applied to branding in the higher education sector as bottom-up building of brand, research laboratories have become an...
Knowledge Co-Creation and Co-Created Value in the Service for the Elderly
Bach Ho Quang, Kunio Shirahada. © 2016. 12 pages.
The number of the elderly who face difficulties in their buying behavior of their daily life is increasing, in Japan. A service for the elderly such as services for supporting...
A Consideration of Value Co-Creation in Branding of University Research-Laboratories
Dung Thuy Nguyen, Kunio Shirahada, Michitaka Kosaka. © 2016. 18 pages.
Since service dominant logic and co-creation have been applied to branding in the higher education sector as bottom-up building of brand, research laboratories have become an...
eHealth Service Modeling for Developing Country: A Case of Emergency Medical Service for Elderly in Asia
Vatcharapong Sukkird, Kunio Shirahada. © 2015. 14 pages.
Healthcare service is an essential mechanism for the well-being of the elderly from physical, social and mental health. Implications of mobile technology for Electronic...
Progressive Trends in Knowledge and System-Based Science for Service Innovation
Michitaka Kosaka, Kunio Shirahada. © 2014. 511 pages.
Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet...
New Trends in Service Science and Education for Service Innovation
Michitaka Kosaka, Kunio Shirahada. © 2014. 21 pages.
Service science is a new trans-disciplinary science and technology in the 21st century. In this chapter, firstly, new definitions of service and new directions for service are...
Service Sustainability: A Tripartite Value Co-Creation Perspective
Kunio Shirahada, Raymond P. Fisk. © 2014. 11 pages.
The main topic of this chapter is service sustainability. Currently, the modern economy has huge planet-wide sustainability issues. The authors focus on the sustainability of...
Biological Data for Understanding Customer Experiences
Kunio Shirahada, Atsushi Maki, Michitaka Kosaka. © 2014. 17 pages.
In this chapter, the authors introduce the biological data-based marketing system to understand customer experiences. In a service economy, understanding customers, including how...
An Analysis of Knowledge Space Concept and Recursive Approach for Servitizing in Manufacturing Industries
H. M. Belal, Kunio Shirahada, Michitaka Kosaka. © 2014. 19 pages.
This chapter proposes a knowledge space concept and a recursive approach to servitizing in the manufacturing industry. Manufacturing companies need to move up the value chain and...
Infrastructure Innovation to Attain Service Value Sustainability: Viewpoint of Resource Management
H. M. Belal, Kunio Shirahada, Michitaka Kosaka. © 2014. 17 pages.
This paper proposes a resource integration (RI) model to achieve infrastructure innovation in terms of organizational knowledge creation processes that guarantee sustainable...
Experience Sharing Service Value Co-Creation Model (ESSVC) and Its Application to Korean Language Service
Wooseok Dong, Kunio Shirahada, Michitaka Kosaka. © 2013. 12 pages.
In this paper, the authors propose a service value creation model based on sharing service experience. Experiences for services still remain in customers’ brain or heart after...