Prof. Rajasekhara Mouly Potluri is a Professor of Management/Marketing with thirty-three years of industry/teaching experience in around ten countries. Dr. Raj holds a Ph.D. and M. Phil. in Management/Marketing from Shivaji University, an MBA (Marketing), and a Master of Commerce (Banking) from Andhra University, India. He has published and presented more than a hundred and twenty research articles, books, book chapters, and case studies in renowned peer-reviewed journals indexed in Scopus, ABDC, SSCI, IEEE, KCI, and International Conferences and won more than twenty Best Research Paper Awards and Academic Service Excellence Awards. He has extensive teaching and research experience in multi-cultural and multi-ethnic environments in India, Ethiopia, Kazakhstan, South Korea, Nigeria, and the United Arab Emirates. His research interests are Marketing, Islamic Marketing, CSR, HRM & OB, and Entrepreneurship. Prof. Raj is currently working as a Professor in the Department of Management/Marketing at the School of Business of the Kazakh-British Technical University of Almaty, Kazakhstan.