Rajasekhara Mouly Potluri

Rajasekhara Mouly PotluriRajasekhara Mouly Potluri is a Professor of Management/Marketing at the School of Business of the Kazakh-British Technical University (KBTU), Almaty, Kazakhstan. Prof. Potluri, in his three decades of teaching and research experience, published around one hundred and twenty research papers, conference publications, books, and book chapters in many world-renowned peer-reviewed Scopus and ABDC-indexed journals. He presented more than thirty International Conference Presentations and won 12 Best Research Paper Awards and 10 Academic Excellence Awards at different conferences held in South Korea, UAE, Egypt, Georgia, and Vietnam. In his around two decades of International teaching and research career in multicultural and multi-ethnic environments in India, Ethiopia, Kazakhstan, South Korea, and Nigeria, he has been teaching courses in Management, Marketing, Strategy, HRM & OB, Entrepreneurship, and International Business. Finally, a confident, innovative faculty devoted to education and research with a quintessential career.

Publications

Efficiency Benchmarking Through Data Envelopment Analysis: Evaluating Disruptive Technologies in India's Key Sectors
Efficiency Benchmarking Through Data Envelopment Analysis: Evaluating Disruptive Technologies in India's Key Sectors
Rajasekhara Mouly Potluri, Narasimha Rao Vajjhala. © 2024. 23 pages.
In the modern era, disruptive technologies, ranging from artificial intelligence to big data analytics and virtual reality to drone technology, have profoundly impacted...
The Power of Problem Solving in Digital Marketing: A Case Analysis of Kazakhstan Market
The Power of Problem Solving in Digital Marketing: A Case Analysis of Kazakhstan Market
Rajasekhara Mouly Potluri, Darina Turusheva, Gauhar Sadykova. © 2024. 16 pages.
Digital marketing has become a vital part of every business in the modern era of Kazakhstan's business world. The problem is that entrepreneurs and marketers have brought...
Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers: The Role of Computational Marketing
Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers: The Role of Computational Marketing
Rajasekhara Mouly Potluri, Zhanel Sheriazdanova, Altynay Amankeldi. © 2024. 18 pages.
This research-based chapter examines the factors influencing (cultural, social, personal, and psychological) the buying behavior of Kazakh women in purchasing cosmetics and the...
Advancing SMEs Toward E-Commerce Policies for Sustainability
Advancing SMEs Toward E-Commerce Policies for Sustainability
Rajasekhara Mouly Potluri, Narasimha Rao Vajjhala. © 2023. 332 pages.
When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses...
COVID-19 Success Story of the United Arab Emirates (UAE): Author's Experience as a Recovered Corona Patient and Researcher
COVID-19 Success Story of the United Arab Emirates (UAE): Author's Experience as a Recovered Corona Patient and Researcher
Rajasekhara Mouly Potluri, Sasi Kumar Gundapaneni. © 2023. 11 pages.
The case illuminates the success story of the UAE's Federal Government, Ministry of Health and Prevention, and Dubai Health Authority in handling COVID-19, which launched a...
Trends in E-Commerce During COVID-19: A Case of UAE
Trends in E-Commerce During COVID-19: A Case of UAE
Rajasekhara Mouly Potluri, Sophia Johnson Thomas. © 2023. 13 pages.
E-commerce is one of the powerful tools in the business environment today. During the COVID-19 pandemic, various transactions like purchasing and selling products and services...
Foreword
Foreword
Rajasekhara Mouly Potluri. © 2022.
This Foreword is included in the book Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics.
Risks Associated With the Entrepreneurship Education During the Pandemic: A Perceptual Display of UAE Business Students
Risks Associated With the Entrepreneurship Education During the Pandemic: A Perceptual Display of UAE Business Students
Rajasekhara Mouly Potluri, Premila Koppalakrishnan, Jahadhiya Firdausi M.. © 2022. 12 pages.
The paper aims to investigate the perceptual displays of UAE business students on selecting entrepreneurship education as a career option along with challenges faced in the...
Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India
Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India
Rajasekhara Mouly Potluri. © 2022. 14 pages.
This chapter elucidates the consequences of accepting and applying big data analytics in the micro, small and medium enterprises (MSMEs) in India. The author delineated research...
The Influence of Risks Associated With Organizational Factors on Women's Professional Growth During COVID-19 in the UAE
The Influence of Risks Associated With Organizational Factors on Women's Professional Growth During COVID-19 in the UAE
Rajasekhara Mouly Potluri, Sophia Johnson. © 2022. 20 pages.
The core objective of this chapter is to explore the risks associated with organizational factors influencing the professional growth of women in the United Arab Emirates (UAE)...
Assessment of E-Readiness Challenges of Farmers and Extension Workers in North-East Nigeria
Assessment of E-Readiness Challenges of Farmers and Extension Workers in North-East Nigeria
Rajasekhara Mouly Potluri, Narasimha Rao Vajjhala. © 2021. 14 pages.
The grounded theory study-based chapter comprehensively presents information about the significance of information and communication technology, the e-readiness situation of...
Risks in Adoption and Implementation of Big Data Analytics: A Case of Indian Micro, Small, and Medium Enterprises (MSMEs)
Risks in Adoption and Implementation of Big Data Analytics: A Case of Indian Micro, Small, and Medium Enterprises (MSMEs)
Rajasekhara Mouly Potluri, Narasimha Rao Vajjhala. © 2021. 11 pages.
The research investigates the risks in adopting and implementing big data analytics in Indian micro, small, and medium enterprises (MSMEs). The researchers outlined a survey...