Sanjay Taneja

This chapter analyses shifting and AI's role in the food industry by outlining its opportunities and discussing the challenges. Matters of primary concern include overcoming...

Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and...

Digital platforms have transformed consumer behavior, shaping how people discover, explore, and purchase products and services. With the rise of social media, e-commerce sites...

Neuromarketing, an innovative interdisciplinary field, combines insights from neuroscience with marketing strategies to better understand and predict consumer behavior. By...

Innovating sustainability through a digital circular economy represents a shift in the approach towards resource management and environmental impacts. This model emphasizes the...

Purpose: The changing environment has compelled me to make a compulsive shift from a linear economy into a circular economy. The research focused on using technology to create...

This research utilizes the framework of institutional theory to explore the dynamics between student entrepreneurial ambitions and the support mechanisms provided by their...

This paper investigates the ever-changing field of financial innovations with particular regard to the interface of two game changers: Smart Cards and Finansheta. The...

This chapter explores the intricate relationship between artificial intelligence (AI) and sustainable growth in the financial sector. This chapter examines several uses of AI...

This chapter explores the advancements in human-machine interfaces (HMIs) and their potential to enhance user experience and interaction in information applications, particularly...

This study examines the intricate relationship between perceived usefulness of AI-powered robotics and customer satisfaction, employing a robust methodological framework to...

Integrating operative sustainable tourism policies with local economic development strategies can maximize benefits by fostering economic growth, preserving cultural and natural...

The current decade has witnessed sustainable growth in financial inclusion in India. Due to the continued awareness created among individuals, the nation has seen a significant...

This study explores the integration of Environmental, Social, and Governance (ESG) criteria into financial disclosures within global trade systems, focusing on regulatory...

This chapter explores the vital role of harmonized financial reporting standards in facilitating cross-border mergers and acquisitions in global economy, emphasizing the need for...

Never has the world been so heavily marked by the escalating challenges of climate change, dwindling natural resources, and escalating environmental crises. Finding viable...

This Preface is included in the book Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Optimization.

Amidst rapid computerized progression, the universal economy faces three significant encounters: environmental variation, energy restraints, and financial crises. The pursuit of...

Based on technological acceptance models and perceived risks, this study examines and assesses the variables affecting customer intentions to make online transactions in Indian...

In the ever-evolving landscape of management, the introduction of robo-advisors has introduced challenges and opportunities that require careful examination. Organizations...

This Preface is included in the book Artificial Intelligence and Machine Learning-Powered Smart Finance.

The temporal conduct of the cryptocurrency BIT GREEN Crypto is examined using an ARMA model. This study analyses BIT GREEN Crypto's volatility using the ARMA model. ARMA...

Green finance covers a wide range of financial products and services, which can be broadly divided into banking, investment, and insurance products. Examples of these include...

This chapter aims to explore the advancements and potential of human-machine interfaces (HMIs) in improving user experience and interaction in information applications. With the...

Because of the urgency and high stakes involved in their trades, intraday traders are especially vulnerable to the perils of information overload in today's digital world....

Digital integration has become a ubiquitous feature of the workplace, leading to the blurring of work-life boundaries. This paper reviews the disconnective labor model, which...

This study explores the connection between green cryptocurrency and volatility, a significant feature of cryptocurrencies. The frequent and large price swings that...

This chapter explores sustainable entrepreneurship, which integrates environmental, social, and economic objectives into business ventures. It discusses the challenges faced by...

The digital age has ushered in an era of incredible innovation, but it's also opened the door to new threats. Deepfakes, hyper-realistic manipulated videos and images, are...

The chapter examines how omnichannel retail is becoming a popular tactic used by modern merchants to successfully target customers and capture a sizable portion of the market....

In the wake of rapid technological advancements, the concept of digital transformation has emerged as a critical driver for organizational growth and resilience. This research...

This research explores the dynamic landscape where entrepreneurs act as architects of innovation by embracing augmented reality (AR) technologies. The introduction sets the stage...

This abstract focuses on the integration of urban air quality management in urban infrastructure, specifically in smart cities, as a means to achieve sustainable growth. It...

Key drivers of banking reform include central bank digital currencies. When building central bank digital currencies, central banks and regulators have to negotiate essential...

The digital era has brought significant changes to the business landscape, but it has also exacerbated inequality and posed challenges to achieving the Sustainable Development...

Redefining conventional business paradigms, the incorporation of artificial intelligence (AI) in small and medium-sized organizations (SMEs) has become a disruptive catalyst....

This chapter delves into the dynamic intersection of neuroscience and leadership, examining the transformative influence of brain-based approaches on key aspects such as...

In HR Industry 5.0, the strategic HR value chain model aligns HR practices with organizational goals, emphasizing measurable outcomes, continuous improvement, and a...

This chapter explores the intricate relationship between privacy and ethics in the realm of artificial intelligence (AI). With the proliferation of AI technologies, concerns...

The idea of the metaverse has drawn a lot of interest as the possible next big thing in the digital world. This chapter shows the underlying technologies guiding the development...

Credit, debit, financial literacy, and financial well-being are all examined, along with the complex links between them in this study. The research takes a snapshot of...

This chapter explores the intricate relationship between privacy and ethics in the realm of artificial intelligence (AI). With the proliferation of AI technologies, concerns...

Innovation in lending practices has challenged the monopoly of banks. Peer-to-peer lending, commonly referred to as P2P lending, has gained attention of non-bank financial...

Neuromarketing integrates neuroscience, psychology, and marketing to explore consumers' subconscious and emotional reactions to marketing stimuli. This interdisciplinary...

The present study aims at conducting a bibliometric analysis on deep fake technology using the Scopus database. The time period taken into consideration is fifteen years...

This chapter explores India's response to the rising threat of deepfake manipulation through a data-driven approach. From the vibrant streets of Mumbai to the corridors of...

Deepfake is an artificial image or video generated specially by “deep learning technology” and hence the name deepfake technology. This book chapter serves as an introductory...

The chapter aims to analyze the results of green marketing and environmental protection through a bibliometric analysis being conducted for the same. A total of 291 documents...

Green finance plays a crucial role in promoting sustainable development by funding environmentally friendly projects and supporting the transition to a low-carbon economy. This...

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements...

In the present era of globalization, marketing plays a pivotal role in understanding the needs of customers and satisfying them by providing the right kind of products and...

Employee engagement is one the most essential component of human resource management. For any organisation to survive and succeed, employee engagement is a must. The current...

A novel chance to expand reach and interact with others in a virtual environment exists thanks to the metaverse, a new and developing technology. Businesses have a lot of...

The practice to maintain or build relationships with various people of different cultures is defined as cultural marketing. The more meaningful the relationships are built with...

The convergence of supply chains and sustainability is taken into account. This is a crucial subject that highlights growing sustainability concerns, whether they are motivated...

In this study, a review of green tourism research is conducted. Using bibliometric analysis, existing and emergent research clusters were identified for epistemological...