Shad Ahmad Khan

Shad Ahmad Khan is serving as Assistant Professor in College of Business, University of Buraimi in Sultanate of Oman. He is an active researcher who has a professional strength in the area of Business Management and Marketing. He has a vast experience of organizing international events like conferences and seminars. His area of interest is Data Sciences, green practices, entrepreneurship, administration sciences and marketing.

Publications

Evaluating Global Accreditation Standards for Higher Education

Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world....

Factors Hindering Women Entrepreneurs' Access to Institutional Finance: An Empirical Study From the Banker Perspective

Women's empowerment in India is increasingly supported by the banking sector's revolutionary efforts, particularly in the areas of finance and economic independence....

Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices

Efficient supply chain management (SCM) plays a crucial role in optimizing the delivery process, reducing costs, and ensuring products reach the market and end consumers...

Applications of Artificial Intelligence in Environmental Resource Business Management and Sustainability

Artificial intelligence (AI) plays an important role in facilitating most of the decision-making processes by resolving conflicts and facilitating human communications. AI based...

Applications of High Performance Computing and AI in Green Digital Marketing

The term digital marketing is illustrated as creating need for the products and services through electronic media such as social networking or online selling platform. This...

An Appraisal of Recent Developments in Non-Performing Loans Affecting the Profitability of Commercial Bank in Bhutan: A Case of Bhutan National Bank Limited

This chapter purports to discover the causes of non-performing loans (NPLs) and its impact on the profitability of one of the commercial banks in Bhutan that is Bhutan National...

Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior: A Bibliometric Analysis

A bibliometric analysis was utilized in the study to incorporate current knowledge in the domain of social media and tourist behavior from 202 research papers published between...

Enhancing Higher Education Quality Assurance Through Learning Outcome Impact

In the current scenario, accreditation from national and international societies has become important in education sectors. The accreditation reception is based on quality...

Mechanism of Direct and Indirect Assessments for Continuous Improvement in Higher Education

There are direct methods and indirect methods that contribute to measuring the quality of program and track progress and improvement through continuous improvement processes....

Planning, Assessment, and Review of Program Educational Objectives in the Higher Education Systems

All programs define their program educational objectives (PEOs) that illustrate the knowledge of students for the concepts and their applications after the completion of the...

Transition From Outcome-Based Learning to Global Accreditation of Top Universities of India: Elevating the Bar of Educational Excellence

In recent years, higher education in India has undergone significant changes, transitioning from traditional outcome-based learning to prioritizing international accreditation...

Emerging Green Practices, Internet of Things, and Digital Marketing: A Response to the Global Economic and Climate Crises

Planetary sustainability has emerged as a challenging phenomenon today. Though there have been various discussions and deliberations in reducing carbon footprints and adapting...

Digital Marketing Through Social Media Best Practices: A Case Study of HEIs in the GCC Region

The exponential growth of social media usage during the past few years has unfolded unprecedented opportunities. The effective utilization of relevant social media tools, which...

Exploring Dependence of Human Resource Management (HRM) on Internet of Things (IoT) and Digital Marketing in the Digital Era

The field of human resource management (HRM) has been impacted by the rise of the internet of things (IoT) in recent years. IoT technology allows for the collection and analysis...

Understanding the Relationship Between IoT and Digital Marketing: A Bibliometric Analysis

This study aims to understand the relationship between the internet of things (IoT) and digital marketing (DM) by conducting a bibliometric analysis of existing literature. The...

Critical Success Factors of Internet of Things and Digital Marketing

The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to...

Impact and Assessment of Electronic Commerce on Consumer Buying Behaviour

Electronic commerce (E-com) is now adopted by most of the firms, especially after the first phase of the COVID-19 pandemic. Consumers are conscious of increasing online purchases...

E-Marketing, E-Commerce, E-Business, and Internet of Things: An Overview of Terms in the Context of Small and Medium Enterprises (SMEs)

Small and medium enterprises (SMEs) are often considered an economic engine. The digital boom that has happened in the recent years offers a variety of tools to these SMEs to...

Role of HR Analytics in Ensuring Psychological Wellbeing and Job Security: Learnings From COVID-19

This chapter explores the impact of job insecurity on psychological well-being in the context of the COVID-19 pandemic. This chapter is based on empirical study measuring the six...

Analyzing the Role of Micro-Entrepreneurship and Self-Help Groups (SHGs) in Women Empowerment and Development: A Bottom-of-Pyramid Perspective

In India, societal development is a cynosure, and thus, it is not a truism but a reality. Women's entrepreneurship emerging through self-help groups (SHGs) contributes to the...

Social Entrepreneurship Through Innovations in Agriculture

The social entrepreneurs consider solving the social problem first rather than minting profits. As the world today is suffering from the problem of rising population, the food...

Content Marketing Framework for Building Brand Image: A Case Study of Sohar International School, Oman

In an increasingly interconnected digital world, content marketing plays a pivotal role in building the brand image of contemporary organizations. For the current study, a...

The Relationship Between E-Service Quality, Ease of Use, and E-CRM Performance Referred by Brand Image

The purpose of this study is to determine the relationship of e-service quality (ESQ) and ease of use (EOU) to electronic customer relationship management (E-CRM), which is...