MLA
Saleem, Muhammad, et al. "Content Marketing Framework for Building Brand Image: A Case Study of Sohar International School, Oman." Building a Brand Image Through Electronic Customer Relationship Management, edited by Arshi Naim and Sandeep Kumar Kautish, IGI Global, 2022, pp. 64-83. https://doi.org/10.4018/978-1-6684-5386-5.ch004
APA
Saleem, M., Khan, S. A., & Magd, H. (2022). Content Marketing Framework for Building Brand Image: A Case Study of Sohar International School, Oman. In A. Naim & S. Kautish (Eds.), Building a Brand Image Through Electronic Customer Relationship Management (pp. 64-83). IGI Global. https://doi.org/10.4018/978-1-6684-5386-5.ch004
Chicago
Saleem, Muhammad, Shad Ahmad Khan, and Hesham Magd. "Content Marketing Framework for Building Brand Image: A Case Study of Sohar International School, Oman." In Building a Brand Image Through Electronic Customer Relationship Management, edited by Arshi Naim and Sandeep Kumar Kautish, 64-83. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-5386-5.ch004
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