Shefali Saluja

Shefali Saluja is working as an Assistant Professor in Chitkara University holding Doctoral degree in Corporate Governance. She has conducted research on “Detection and Prevention of Corporate Frauds” in her PhD studies. She holds MBA degree in specialization of financial markets from Chitkara University and has graduated from Punjab University with Economics Honours. With total experience of 11 years. Out of which 4 years in Ernst & Young Pvt Ltd and 7 years in Chitkara University, Shefali has been an expert in the field of Ethics and Governance. During her experience in Ernst & Young Pvt Ltd -Risk Management, she has conducted internal auditing risk mitigations for various clients and received extra mile client service awards. She has successfully completed online course on “Forensic Accounting and Fraud Examination” from West Virginia University and delivered workshops on “Fraud Examination of Corporate Frauds” to various academicians and professionals in the field of Fraud Landscape. Her current job position includes various teaching and administrative related responsibilities in Chitkara university. She is managing NAAC Accreditation and AACSB Internal accreditation process for Chitkara Business School. Shefali has been continuously invited in many teaching opportunities for teaching a module on “Failing corporates” at Emden University, Germany. She was also invited by Telkom University, Indonesia and Providence University Taiwan to deliver online session on “Fraud Investigation”. She has also delivered a module on “Business in Asia” to the students of Mondragon University, Spain. Recently, in 2023 she was invited by MSME association in Indonesia to train almost 100 MSMEs in Cirebon, Indonesia on “Business Opportunities’ a community project.She is the member of Association of Certified Fraud Examiners (ACFE), USA and has been doing volunteer work for them since 2021. She is also visiting faculty with LINC Education, Australia. She is also handling Micro finance and Social Activities with United Nations. The activities are also live on YouTube. She is currently mentoring 2 professionals as PhD scholars under her supervision in the field of Corporate Fraud Detection and Prevention- Private and Public Sector. She has total of 13 copyrights and 4 granted patents as intellectual contributions.

Publications

Building Organizational Resilience With Neuroleadership
Building Organizational Resilience With Neuroleadership
Shefali Saluja, Jyoti Kukreja, Sandhir Sharma. © 2024. 352 pages.
In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence...
Ethical Marketing Through Data Governance Standards and Effective Technology
Ethical Marketing Through Data Governance Standards and Effective Technology
Shefali Saluja, Varun Nayyar, Kuleep Rojhe, Sandhir Sharma. © 2024. 320 pages.
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing...
Neuroleadership Development and Effective Communication in Modern Business
Neuroleadership Development and Effective Communication in Modern Business
Jyoti Kukreja, Shefali Saluja, Sandhir Sharma. © 2024. 360 pages.
In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving...
Neuroscience of Leadership
Neuroscience of Leadership
Rishi Prakash Shukla, Sanjay Taneja, Shefali Saluja. © 2024. 11 pages.
This chapter delves into the dynamic intersection of neuroscience and leadership, examining the transformative influence of brain-based approaches on key aspects such as...
Neuroscience Marketing: A New Age Marketing
Neuroscience Marketing: A New Age Marketing
Shenki Tyagi, Mani Tyagi, Ashish Kumar Srivastava, Shefali Saluja. © 2024. 15 pages.
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...
Exploring the Fusion of Neuroscience and Leadership Through Bibliometric Analysis
Exploring the Fusion of Neuroscience and Leadership Through Bibliometric Analysis
Gurloveleen Kaur, Dixit Kalra, Inu Kumari, Swati Gupta, Shefali Saluja. © 2024. 16 pages.
This study seeks to examine the diverse patterns related to exploring the fusion of neuroscience and leadership through bibliometric analysis based on prior research in this...
A Paradigm Shift in Human Resource Policies: Adaptation of the Neuro Style of Leadership
A Paradigm Shift in Human Resource Policies: Adaptation of the Neuro Style of Leadership
Varun Nayyar, Shefali Saluja, Georgios L. Vousinas. © 2024. 13 pages.
In light of the dynamic and rapid changing environment, the need for dynamic functions of HR is of great need for all corporates, and the varying part of HR managers is an...
Navigating HR Industry 5.0: Seizing Opportunities and Confronting Challenges
Navigating HR Industry 5.0: Seizing Opportunities and Confronting Challenges
Rishi Shukla, Shefali Saluja, Sanjay Taneja, Ravi Kumar Jain. © 2024. 14 pages.
In HR Industry 5.0, the strategic HR value chain model aligns HR practices with organizational goals, emphasizing measurable outcomes, continuous improvement, and a...
Cases on the Resurgence of Emerging Businesses
Cases on the Resurgence of Emerging Businesses
Shefali Saluja, Dhiresh Kulshrestha, Sandhir Sharma. © 2023. 316 pages.
The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create...
Marking a Legacy as an Edupreneur: Dr. Madhu Chitkara
Marking a Legacy as an Edupreneur: Dr. Madhu Chitkara
Shivani Inder, Shefali Saluja, SANDHIR SHARMA, Harkiran Kaur. © 2023. 18 pages.
This case study reflects the journey of a woman academician turned into edupreneur in the field of higher education in a developing economy. Dr. Madhu Chitkara has developed a...