Online Gambling Advertising and the Third-Person Effect: A Pilot Study

Online Gambling Advertising and the Third-Person Effect: A Pilot Study

Frederic Guerrero-Solé (Universitat Pompeu Fabra, Barcelona, Spain), Hibai Lopez-Gonzalez (Nottingham Trent University, Nottingham, UK) and Mark D. Griffiths (International Gaming Research Unit, Psychology Division, Nottingham Trent University, Nottingham, UK)
Copyright: © 2017 |Pages: 16
DOI: 10.4018/IJCBPL.2017040102


Gambling disorder is known to have a negatively detrimental impact on affected individual's physical and psychological health, social relationships, and finances. Via remote technologies (e.g., Internet, mobile phones, and interactive television), gambling has come out of gambling venues and has brought the potential for online gambling to occur anywhere (e.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread throughout all type of media. In a sample of 201 Spanish university students, the present study explored the perceived influence of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference on the perception of the effects of online gambling advertising, it scarcely accounts for the behavioural outcomes analysed. On the contrary, awareness of problem gambling and, above all, paternalistic attitudes appear to explain this support.
Article Preview


Online gambling has rapidly expanded over the last two decades (Canale, Griffiths, Veino et al., 2016; Gainsbury, Wood, Russell, Hing, & Blaszczynski, 2012), and has become one of the fastest growing online businesses in the world (Gainsbury, 2015), with revenues surpassing those of movies, theme parks or music (Mizerski, 2013). At the same time, online gambling has become more socially accepted in contemporary societies and it has been integrated into many individual’s everyday lives (Cotte and Latour, 2009; Kuss and Griffiths, 2012). However, technological advances and the growth of remote gambling (via the internet, mobile phones, and interactive television) can be negatively detrimental to some individuals (Wardle, Moody, Griffiths et al., 2011). Individuals experiencing gambling disorder represent a very small proportion of gamblers (Mizerski, 2013). However, it is known that gambling disorder can have a seriously damaging impact on affected gamblers’ mental and physical health, their interpersonal relationships, and their finances (Griffiths, 2004). As the integration of gambling into everyday lives has shown individuals losing track of their spending (Auer and Griffiths, 2016; Siemens and Kopp, 2011), the concern about individual and social harm has grown (Canale, Veino & Griffiths, 2016; Yani-de-Soriano et al., 2012). In this sense, online gambling has been considered to be more harmful and less regulated than traditional gambling (Cotte and Latour, 2009; Kuss and Griffiths, 2012).

Empirical studies have shown that disordered gambling is related to an increase in the availability of gambling activities (Jacques et al., 2000), and that online gamblers are more likely to be problem gamblers than those who only gamble offline (e.g., Yani-de-Soriano et al., 2012; Griffiths and Barnes 2008; Ladd and Petry 2002) although almost all online gamblers also gamble offline (Wardle et al., 2011), and vulnerable individuals (e.g., problem gamblers) appear to be more susceptible to online gambling problems (Griffiths, Wardle, Orford et al., 2009). The new technological environment has forced governments worldwide to adapt their legislation. In particular, in Spain, where the present study was conducted, the legislation was changed in 2011. The 2011 Act (13/2011) that regulates gaming activities was the first legal framework for gambling since 1977 (Jiménez-Murcia et al., 2013). This legal change led to a large increase in the number of online gamblers and a rise of individuals with gambling problems (Castilla et al., 2013). The increase in disordered gambling observed in Spain after liberalising legislation has been also reported in other countries such as Sweden, Australia and the United Kingdom (Castilla et al., 2013).

Complete Article List

Search this Journal:
Open Access Articles: Forthcoming
Volume 11: 4 Issues (2021): Forthcoming, Available for Pre-Order
Volume 10: 4 Issues (2020): 2 Released, 2 Forthcoming
Volume 9: 4 Issues (2019)
Volume 8: 4 Issues (2018)
Volume 7: 4 Issues (2017)
Volume 6: 4 Issues (2016)
Volume 5: 4 Issues (2015)
Volume 4: 4 Issues (2014)
Volume 3: 4 Issues (2013)
Volume 2: 4 Issues (2012)
Volume 1: 4 Issues (2011)
View Complete Journal Contents Listing