Conservation and Promotion of Heritage Tourism

Conservation and Promotion of Heritage Tourism

Surabhi Srivastava (University of Kota, India)
Release Date: October, 2018|Copyright: © 2019 |Pages: 260
ISBN13: 9781522562832|ISBN10: 1522562834|EISBN13: 9781522562849|DOI: 10.4018/978-1-5225-6283-2


Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development.

Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Community Development
  • Cultural Tourism
  • Ecotourism
  • Intangible Heritage
  • Literary Heritage
  • Marketing Strategies
  • Multicultural Communication
  • Rural Tourism
  • Sustainable Tourism
  • Tourism Branding

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Surabhi Srivastava is currently working as Post Doctoral Researcher from University of Kota, India, on "Capacity Building through Heritage Tourism strategies at Hadoti region.” She did M.B.A. Tourism in 2000 and Ph.D. (2007) entitled, “Economic Potential of Tourism with special to historical monuments of Uttar Pradesh” from University of Lucknow, Lucknow. She taught Tourism around 15 years at various institutes of Lucknow, Kanpur & Kota including University of Lucknow and University of Kota. She has authored four books on tourism management. More than 15 researches have been published in different National and International Journals. She has been also awarded for the exploration work in her research areas.