In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks.

Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

Whether you are a marketer, researcher, or student, Ethical AI and Data Management Strategies in Marketing is a must-read for navigating the complexities of data governance and ethical practices in marketing. By implementing the strategies and frameworks outlined in this book, you can ensure that your marketing efforts are ethical, practical, and trustworthy.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence Enabled Customer Experience
Artificial Intelligence in Marketing
Consumer Privacy
Data Governance
Data Privacy Standards
Database Management
Digital Platforms
Ethical Marketing
Marketing Analytics
Online Advertising Standards
Online Consumer Psychology
Societal Ethics
Sustainable Governance
Technology Ethics
Virtual Assistance

Table of Contents

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Editor/Author Biographies

Shefali Saluja is working as an Assistant Professor in Chitkara University holding Doctoral degree in Corporate Governance. She has conducted research on “Detection and Prevention of Corporate Frauds” in her PhD studies. She holds MBA degree in specialization of financial markets from Chitkara University and has graduated from Punjab University with Economics Honours. With total experience of 11 years. Out of which 4 years in Ernst & Young Pvt Ltd and 7 years in Chitkara University, Shefali has been an expert in the field of Ethics and Governance. During her experience in Ernst & Young Pvt Ltd -Risk Management, she has conducted internal auditing risk mitigations for various clients and received extra mile client service awards. She has successfully completed online course on “Forensic Accounting and Fraud Examination” from West Virginia University and delivered workshops on “Fraud Examination of Corporate Frauds” to various academicians and professionals in the field of Fraud Landscape. Her current job position includes various teaching and administrative related responsibilities in Chitkara university. She is managing NAAC Accreditation and AACSB Internal accreditation process for Chitkara Business School. Shefali has been continuously invited in many teaching opportunities for teaching a module on “Failing corporates” at Emden University, Germany. She was also invited by Telkom University, Indonesia and Providence University Taiwan to deliver online session on “Fraud Investigation”. She has also delivered a module on “Business in Asia” to the students of Mondragon University, Spain. Recently, in 2023 she was invited by MSME association in Indonesia to train almost 100 MSMEs in Cirebon, Indonesia on “Business Opportunities’ a community project. She is the member of Association of Certified Fraud Examiners (ACFE), USA and has been doing volunteer work for them since 2021. She is also visiting faculty with LINC Education, Australia. She is also handling Micro finance and Social Activities with United Nations. The activities are also live on YouTube. She is currently mentoring 2 professionals as PhD scholars under her supervision in the field of Corporate Fraud Detection and Prevention- Private and Public Sector. She has 14 copyrights and 4 granted patents as her intellectual contributions.

Varun Nayyar is an academian and motivational speaker. Result oriented, proactive working professional with 15 years of experience, delivered 50+ Guest Lectures in the field of Education and Industry

Kuldeep Rojhe is Dean of Academics - CCCE, Chitkara University, Punjab Former Dean Faculty of Management Sciences, Shoolini University. Doctoral in consumer behavior with specialization in customer complaining behavior, have coordinated business schools, developed curriculums, skill development programs & played crucial roles in education management. Led students acquisition, selections, regulatory compliance, industry- academia tie-ups, international collaboration & internship programs, and have developed key skills in higher education management & development. Actively associated with sponsored research projects & consultancy, have publications in National & International journals of repute, edited books and delivered several invited talks at leading forums. Contribution to IPR comprises of one patent granted, two patents filed and ten copyrights registered.

Sandhir Sharma is Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 53 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. Currently, he is serving as Dean, Chitkara Business School & visiting faculty to Binus University, Indonesia, Kedge Business School, France and University of Applied Sciences, Osnabruck, Germany. He is widely travelled all across the globe and an active member of various management associations and University bodies. He is serving as consultant to various SME organizations in the area of strategy formulation. He is Major Guide to 8 Ph.D. Scholars from Academia and Industry. As of now, eight of his students have already completed their Ph.D. successfully in the fields of Neuromarketing| Consumers| Foods| Organic Foods, Work Engagement, Brands |Brands Personality| Brand love, Television |Broadcasting| Digital Television and Green Marketing| Consumer Behaviour. He has filed 14 patents in the fields of Health sciences, life sciences, social sciences, technology, and industrial products.

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