Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Jose Manuel Saiz-Alvarez (Tecnologico de Monterrey, Mexico)
Release Date: April, 2019|Copyright: © 2019 |Pages: 438
DOI: 10.4018/978-1-5225-8939-6
ISBN13: 9781522589396|ISBN10: 1522589392|EISBN13: 9781522589402
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Description & Coverage
Description:

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference.

The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Corporate Social Responsibility
  • Entrepreneurship Education
  • Microfinance
  • Mobile Commerce
  • Multichannel Marketing
  • Search Engine Optimization (SEO)
  • Social Media
  • Social Wealth
  • Value Creation
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