Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Release Date: April, 2019|Copyright: © 2019 |Pages: 438
DOI: 10.4018/978-1-5225-8939-6
ISBN13: 9781522589396|ISBN10: 1522589392|EISBN13: 9781522589402
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Description & Coverage
Description:

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference.

The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Corporate Social Responsibility
  • Entrepreneurship Education
  • Microfinance
  • Mobile Commerce
  • Multichannel Marketing
  • Search Engine Optimization (SEO)
  • Social Media
  • Social Wealth
  • Value Creation
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Editor/Author Biographies

Jose Manuel Saiz-Alvarez, Ph.D. (with Hons.) in Economics & Business Administration, Autonomous University of Madrid (Spain); Ph.D. (with Hons.) in Sociology, Pontifical University of Salamanca (Spain), is a member of the National System of Researchers of the National Council for Science and Technology (CONACYT) in Mexico, and a regular member of the Mexican Academy of Sciences. Research Professor, EGADE Business School-Tecnologico de Monterrey (Mexico), and visiting professor, the Catholic University of Santiago de Guayaquil (Ecuador) and Autonomous University of Manizales (Colombia). Honorary Professor, Autonomous University of Madrid (Spain). Certificate of Recognition, Capitol House of Representatives of Puerto Rico. Diploma of Honor, Valahia University of Targoviste (Romania). He has given more than one hundred lectures in Europe and America and is the author of more than three hundred publications in his specialty. To date, he has supervised 74 doctoral theses and is a member of Editorial Boards and referee of numerous national and international journals. He is in the Who’s Who in the World, from the 2011 Edition.

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