Impact of Globalization and Advanced Technologies on Online Business Models

Impact of Globalization and Advanced Technologies on Online Business Models

Ree C. Ho (Taylor's University, Malaysia), Alex Hou Hong Ng (INTI International University, Malaysia) and Mustafa Nourallah (Mid Sweden University, Sweden)
Release Date: February, 2021|Copyright: © 2021 |Pages: 399
DOI: 10.4018/978-1-7998-7603-8
ISBN13: 9781799876038|ISBN10: 1799876039|EISBN13: 9781799876052|ISBN13 Softcover: 9781799876045
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Description & Coverage
Description:

Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models.

Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Business Models
  • Consumer Behavior
  • Customer Relationship Management
  • Customer Service
  • Globalization
  • Information Communication Technology
  • Internet of Things
  • Marketing Strategies
  • Mobile Applications
  • Online Business
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Editor Biographies
Ree C. Ho is senior lecturer at Taylor’s University, Malaysia. Dr. Ho has vast academic and administrative experiences in higher education institutes. His academic portfolio includes dean, principal lecturer, stream coordinator, program leader and etc. Prior to his academic career, he worked in the capacity of business analyst, project manager, and regional manager in the development of business enterprise systems. He has published in a number of indexed journals and his current research interests include e-commerce, social commerce, digital marketing, mobile business apps, and business analytics.
Mustafa Nourallah is an academic researcher and lecturer in Business Administration and banking. He has a Degree of Licentiate in Business Administration (third cycle qualification) from Mid Sweden University. His research focuses on behavioural finance, retail investors, customer in banking context, mobile financial service, and FinTech.
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