Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Noted as an IGI Global Core Reference Title in Business & Management for 2019.

David J. Finch (Mount Royal University, Canada), Norm O'Reilly (University of Guelph, Canada), Gashaw Abeza (Towson University, USA), Brad Clark (Mount Royal University, Canada) and David Legg (Mount Royal University, Canada)
Release Date: October, 2019|Copyright: © 2020 |Pages: 185
DOI: 10.4018/978-1-7998-1538-9
ISBN13: 9781799815389|ISBN10: 1799815382|EISBN13: 9781799815402|ISBN13 Softcover: 9781799815396
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Description & Coverage
Description:

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world?

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Competitive Gaming
  • Global Business
  • Interactive Media
  • Mainstream Media
  • Online Community
  • Risk Management
  • Social Networking
  • Sponsorship Branding
  • Viewer Diversity
Reviews & Statements

"This publication introduces an innovative topic and bring contributions and perspectives in the fields of the marketing, finance, sponsorship, traditional media, social media and adaptive sport that allows a unique lens about eSports phenomena."

– Prof. Luisa Carvalho, Institute Polytecnic of Setubal, Portugal
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Editor/Author Biographies

David J. Finch holds a PhD in management and is an active educator, scholar and practitioner. He currently holds several academic appointments including Associate Professor at Mount Royal University’s Bissett School of Business in Calgary, a Visiting Fellow at the Henley Business School at the University of Reading (UK) and an Adjunct at the Gordon S. Lang School of Business and Economics at the University of Guelph. Dr. Finch is also the Associate Director of the Institute for Innovation & Entrepreneurship at Mount Royal. Dr. Finch has authored over 50 scholarly papers and published in journals such as the Academy of Management Learning & Education, Journal of Business Ethics, Journal of Marketing Management, Journal of Sport Management and the Corporate Reputation Review. Prior to joining academia, Dr. Finch held progressively senior roles in areas of corporate strategy in Canada, the U.S. and the U.K. with Bell Canada Enterprises, Rogers Communications and Harris Corporation and he was a founding partner of T1 Agency.

Norm O’Reilly is the Assistant Dean of Executive Programs & Professor at the College of Business and Economics at the University of Guelph. Previously, he was the Richard P. and Joan S. Fox Professor of Business and Chair of the Department of Sports Administration at Ohio University’s College of Business. Dr. O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University. He currently holds visiting/adjunct appointments in Canada, the United States and Australia, and also holds the CGA/CPA Accounting Designation. Dr. O’Reilly has expertise in a range of business topics, including analytics, marketing, sponsorship, social media, sport finance, social marketing, tourism management, and management education. He has authored or co-authored eight books and more than 100 peer-reviewed journal articles. Dr. O’Reilly has worked closely with industry (e.g., Nike, UFC, Nissan) as Partner Consultant at the T1 Agency. He also acts as a specialist on legal cases and has sat on the boards of many sport organizations. Dr. O’Reilly was ‘Assistant Chef de Mission’ for the Canadian Paralympic Team headed to the 2016 Paralympic Games in Rio, Brazil.

Gashaw Abeza is an Assistant Professor at Towson University. Dr. Abeza holds a PhD from the University of Ottawa (Canada) and has held appointments at Southern Methodist University, University of New South Wales (Australia) and Addis Ababa University (Ethiopia). His research interest is in marketing communication, with specific areas of expertise in social media related to sponsorship, ambush marketing, branding, relationship marketing, and research methods in sport. His work is published in peer-reviewed journals and edited volumes in the area. Prior to returning to academia, Dr. Abeza had a successful 7-year career as an international sport manager and marketer, highlighted by his work in more than 15 countries and his role as an organizer for global sporting events.

Brad Clark is an Associate Professor of Broadcast Media and Journalism at Mount Royal University in Calgary (Canada). Dr. Clark has a doctorate from Charles Sturt University in Bathurst (Australia). His doctoral dissertation examined network television news representations of Indigenous peoples and racialized groups in Canada. Prior to entering academia, Dr. Clark spent six years as a national reporter for CBC Radio based in Calgary. He covered the oil and gas industry from Caracas, Houston; Tuktoyaktuk, N.W.T. and Washington D.C. His career at CBC started in Edmonton in 1992, where his duties included reporting for an award-winning radio investigative team. At CBC his personal interest in sports often crossed into his professional life, too; he reported on NHL lockouts, Stanley Cup finals, the 2002 Paralympic Games in Salt Lake City, and the 2004 Summer Olympics in Athens.

David Legg is a Professor and past Chair for the Department of Physical and Health at Mount Royal University in Calgary. He is the Past President of the Canadian Paralympic Committee and past board member for the 2015 Pan Parapan American Games in Toronto. David has also served on the International Paralympic Committee’s Sport Science Committee. In June he was elected President of the International Federation of Adapted Physical Activity. Dr. Legg also worked with the Calgary BidCo for the 2026 Olympic and Paralympic Games.

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