Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Noted as an IGI Global Core Reference Title in Business & Management for 2019.

David J. Finch (Mount Royal University, Canada), Norm O'Reilly (University of Guelph, Canada), Gashaw Abeza (Towson University, USA), Brad Clark (Mount Royal University, Canada) and David Legg (Mount Royal University, Canada)
Release Date: October, 2019|Copyright: © 2020 |Pages: 185
DOI: 10.4018/978-1-7998-1538-9
ISBN13: 9781799815389|ISBN10: 1799815382|EISBN13: 9781799815402|ISBN13 Softcover: 9781799815396
Hardcover:
Available
$165.00
TOTAL SAVINGS: $165.00
Benefits
  • Free shipping on orders $395+
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • 20% discount on 5+ titles*
E-Book:
(Multi-User License)
Available
$165.00
TOTAL SAVINGS: $165.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
  • 20% discount on 5+ titles*
Hardcover +
E-Book:
(Multi-User License)
Available
$195.00
TOTAL SAVINGS: $195.00
Benefits
  • Free shipping on orders $395+
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
  • 20% discount on 5+ titles*
Softcover:
Available
$125.00
TOTAL SAVINGS: $125.00
Benefits
  • Free shipping on orders $395+
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • 20% discount on 5+ titles*
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
  • 20% discount on 5+ titles*
Description & Coverage
Description:

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world?

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Competitive Gaming
  • Global Business
  • Interactive Media
  • Mainstream Media
  • Online Community
  • Risk Management
  • Social Networking
  • Sponsorship Branding
  • Viewer Diversity
Reviews and Testimonials

"This publication introduces an innovative topic and bring contributions and perspectives in the fields of the marketing, finance, sponsorship, traditional media, social media and adaptive sport that allows a unique lens about eSports phenomena."

– Prof. Luisa Carvalho, Institute Polytecnic of Setubal, Portugal
Media
Table of Contents
Search this Book:
Reset
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). Learn More >
Ethics & Malpractice
IGI Global book and journal editors and authors are provided written guidelines and checklists that must be followed to maintain the high value that IGI Global places on the work it publishes. As a full member of the Committee on Publication Ethics (COPE), all editors, authors and reviewers must adhere to specific ethical and quality standards, which includes IGI Global’s full ethics and malpractice guidelines and editorial policies. These apply to all books, journals, chapters, and articles submitted and accepted for publication. To review our full policies, conflict of interest statement, and post-publication corrections, view IGI Global’s Full Ethics and Malpractice Statement.