Metaverse Applications for New Business Models and Disruptive Innovation
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Metaverse Applications for New Business Models and Disruptive Innovation

Muhammad Anshari (Universiti Brunei Darussalam, Brunei), Muhammad Syafrudin (Sejong University, South Korea) and Ganjar Alfian (Universitas Gadjah Mada, Indonesia)
Pages: 300
DOI: 10.4018/978-1-6684-6097-9
ISBN13: 9781668460979|ISBN10: 1668460971|EISBN13: 9781668460993|ISBN13 Softcover: 9781668460986
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Description & Coverage
Description:

The metaverse is a concept that allows people to do anything that they can do in real life, such as hanging out with friends, attending concerts, shopping, sightseeing, and more, without having to physically be there. It transforms two-dimensional online interactions into three-dimensional virtual interactions. It is expected that the metaverse will be the next generation of the internet and its online activities. The metaverse will serve as the foundation for a massive online business platform. Furthermore, it will alter people’s behavior, which will have an impact on business’ decision to choose the metaverse as their primary business platform.

This book showcases the most recent developments in the metaverse. It covers multidisciplinary topics such as economics and management as well as marketing and strategy, social media, and information and communication technology (ICT). It is a valuable resource for researchers, entrepreneurs, policymakers, and academicians who are interested in the recent growth of e-commerce, particularly in the digital marketplace and its connected elements.

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Editor/Author Biographies
Muhammad Anshari is researcher at Universiti Brunei Darussalam. He can be reached at anshari@yahoo.com
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