Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Samet Kavoğlu (Marmara University, Turkey) and Meryem Salar (Kastamonu University, Turkey)
Release Date: October, 2019|Copyright: © 2020 |Pages: 212|DOI: 10.4018/978-1-7998-1734-5
ISBN13: 9781799817345|ISBN10: 1799817342|EISBN13: 9781799817369|ISBN13 Softcover: 9781799817352

Description

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Biased Media
  • Branding
  • Campaign Management
  • Content Creation
  • Crisis Management
  • Leadership Roles
  • Online Engagement
  • Political Marketing
  • Political Science
  • Social Media

Table of Contents and List of Contributors

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