Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Samet Kavoğlu (Marmara University, Turkey) and Meryem Salar (Kastamonu University, Turkey)
Release Date: October, 2019|Copyright: © 2020 |Pages: 212
DOI: 10.4018/978-1-7998-1734-5
ISBN13: 9781799817345|ISBN10: 1799817342|EISBN13: 9781799817369|ISBN13 Softcover: 9781799817352
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Description & Coverage
Description:

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Biased Media
  • Branding
  • Campaign Management
  • Content Creation
  • Crisis Management
  • Leadership Roles
  • Online Engagement
  • Political Marketing
  • Political Science
  • Social Media
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Editor/Author Biographies

Meryem Salar is a Research Assistant at Kastamonu University Faculty of Communication, Public Relations, and Advertising Department. She received her bachelor’s degree from Hacettepe University Department of English Language and Literature. She earned her his master’s degree from Gazi University Social Sciences Institute, Public Relations, and Publicity Programme. She is still a Doctorate student in the same program of the same university. She worked as a translator and interpreter in the EU Department of Turkish Gendarmerie General Command. After that, she has started to work at Kastamonu University. Her main research areas are image management, intercultural communications, political communication, social corporate responsibility, public relations, interpersonal relations, reputation management. She has also published articles on health communication and marketing except for these areas.

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