Social Media Marketing: Breakthroughs in Research and Practice (2 Volumes)

Social Media Marketing: Breakthroughs in Research and Practice (2 Volumes)

Release Date: May, 2018|Copyright: © 2018 |Pages: 1572
ISBN13: 9781522556374|ISBN10: 1522556370|EISBN13: 9781522556381|DOI: 10.4018/978-1-5225-5637-4


In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased.

Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Email Usage
  • Employee Use of Social Media
  • Internet Privacy
  • Online Engagement
  • Smartphone Applications
  • Social Collaboration
  • Social Interaction Technologies
  • Social Networking

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.