Strategic Perspectives in Destination Marketing

Strategic Perspectives in Destination Marketing

Mark Anthony Camilleri (University of Malta, Malta)
Release Date: August, 2018|Copyright: © 2019 |Pages: 411
ISBN13: 9781522558354|ISBN10: 1522558357|ISBN13 Softcover: 9781522588092|EISBN13: 9781522558361|DOI: 10.4018/978-1-5225-5835-4


The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Cultural Attractiveness
  • Destination Authenticity
  • Knowledge Management
  • Marketing
  • Price Fencing
  • Public Relations
  • Tourism Intermediaries
  • Tourism Promotion
  • Travel Agencies

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Mark Anthony Camilleri is a resident academic (senior lecturer) in the Department of Corporate Communication. He lectures in an international master’s program run by the University of Malta in collaboration with King’s College, University of London. Mark specializes in strategic management, marketing, research and evaluation. He successfully finalized his PhD (Management) in three years’ time at the University of Edinburgh in Scotland – where he was also nominated for his “Excellence in Teaching”. During the past years, Mark taught business subjects at under-graduate, vocational and post-graduate levels in Hong Kong, Malta and the UK.