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User Behavior in Ubiquitous Online Environments

User Behavior in Ubiquitous Online Environments

Jean-Eric Pelet (KMCMS, IDRAC International School of Management, University of Nantes, France) and Panagiota Papadopoulou (University of Athens, Greece)
Indexed In: INSPEC, SCOPUS
Release Date: September, 2013|Copyright: © 2014 |Pages: 325
DOI: 10.4018/978-1-4666-4566-0
ISBN13: 9781466645660|ISBN10: 1466645660|EISBN13: 9781466645677
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Description & Coverage
Description:

As mobile technologies grow in popularity and widespread use, more and more applications—from banking software to online education—make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organizations must adapt to this changing online landscape and the paradigm of anytime, anywhere access.

User Behavior in Ubiquitous Online Environments explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing. Within this reference, researchers and professionals in fields such as computer science, information technology, education, and library science will find a detailed discussion of implementing ubiquitous technologies in a variety of organizations and situations.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Cloud Computing
  • Game-Based Learning
  • Mobile Services Adoption
  • Mobile Text Communications
  • New Media
  • Online Trust
  • Telepresence
  • Virtualized Platforms Design
  • Web Portal Interfaces
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Editor/Author Biographies
Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hns) in Advertising. As an assistant professor in management, he works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). Dr. Pelet has also actively participated in a number of European Community and National research projects. His current research interests focus on, social networks, interface design, and usability.
Panagiota Papadopoulou is currently a research associate at the Department of Informatics, University of Athens. She holds a B.Sc (Hons) from the Department of Informatics, University of Athens, an MSc with distinction in Distributed and Multimedia Information Systems from Heriot-Watt University, U.K. and a PhD from the Department of Informatics, University of Athens. She has worked as a visiting professor at the University of Athens, University of Pireaus and the University of Peloponnese. Dr. Papadopoulou has also actively participated in a number of European Community and National research projects. Her current research interests focus on web-based information systems, interface design and online trust.
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