MLA
Tyagi, Pankaj Kumar, and Priyanka Tyagi. "Customer Perception and Brand Image Through Sensory Marketing." Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector, edited by Vipin Nadda, et al., IGI Global, 2022, pp. 41-68. https://doi.org/10.4018/978-1-7998-9194-9.ch003
APA
Tyagi, P. K. & Tyagi, P. (2022). Customer Perception and Brand Image Through Sensory Marketing. In V. Nadda, P. Tyagi, M. Singh, & P. Tyagi (Eds.), Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector (pp. 41-68). IGI Global. https://doi.org/10.4018/978-1-7998-9194-9.ch003
Chicago
Tyagi, Pankaj Kumar, and Priyanka Tyagi. "Customer Perception and Brand Image Through Sensory Marketing." In Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector, edited by Vipin Nadda, et al., 41-68. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9194-9.ch003
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