Abstract
This chapter describes how through globalisation and developments in communication technologies, the lifestyle of people has changed and developed as well. Now, events are re-designed with communication tools and are becoming an important part of social life. This study aims to determine and evaluate the factors affecting perceptions of the audience who take part in events realized via Facebook, or on another online platform. Since this study is implemented through a social media communication device, on an on-line platform, it differs from other studies and gives this area a new perspective. Data acquired from questions were prepared to test the hypothesis of the study were analysed by doing factor analysis and regression tests. The acquired results were discussed.
TopBackground
Event is described as a remarkable activity taking place in a specific place and a period of time (Getz, 2007, p.19). Events, from the perspective of the audience, are seen as a medium for recreation and entertainment. Individuals expect to experience happiness and joy-oriented experiences by participating in the events (McLean, 2006, pp.40-41). According to Pira (2004), each event has its own purposes. These purposes might be sustaining social communication or reaching related purposes by creating an environment for the benefit of the institution, affecting the people and carrying the mission and the needs of the event into a general area. However, an event which cannot achieve its aims, even if it is profit-oriented or a charity, becomes insignificant and a loss of resources (Pira, 2004, p.31). Therefore, researching perceptions of the audience in the events is vital in terms of determining sub-factors of participant satisfaction and loyalty.
Key Terms in this Chapter
Dynamic Structure: Versalite communication platforms.
Modern-Day Events: Using today’s technology in event management.
Diffusion of Innovation: Innovation is a process that continually renews itself.
Digital Attitude: Attitudes may change according to the digital platform.
Event Management: Event management is an applied science in which inter-disciplinary studies are used. It is a format that is continuously renewing and developing its practices through technology that is constantly changing and developing.
Social media: Social media is critical platform in terms of the function it has; that is, it gives the opportunity to reach the individual directly and enables feedback from the individual.
Digital Events: Digital events are classified as Technology-based Events, Virtual-On-line Events, and Transmediatic Events.