MLA
Bawa, Pardeep. "Indian Luxury Car Market Changing Lanes: A Case of BMW India." Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, IGI Global, 2014, pp. 153-166. https://doi.org/10.4018/978-1-4666-4357-4.ch013
APA
Bawa, P. (2014). Indian Luxury Car Market Changing Lanes: A Case of BMW India. In V. Jham & S. Puri (Eds.), Cases on Consumer-Centric Marketing Management (pp. 153-166). IGI Global. https://doi.org/10.4018/978-1-4666-4357-4.ch013
Chicago
Bawa, Pardeep. "Indian Luxury Car Market Changing Lanes: A Case of BMW India." In Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, 153-166. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4357-4.ch013
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