MLA
Dadwal, Sumesh S., and Azizul Hassan. "The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism." Emerging Innovative Marketing Strategies in the Tourism Industry, edited by Nilanjan Ray, IGI Global, 2015, pp. 78-96. https://doi.org/10.4018/978-1-4666-8699-1.ch005
APA
Dadwal, S. S. & Hassan, A. (2015). The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism. In N. Ray (Ed.), Emerging Innovative Marketing Strategies in the Tourism Industry (pp. 78-96). IGI Global. https://doi.org/10.4018/978-1-4666-8699-1.ch005
Chicago
Dadwal, Sumesh S., and Azizul Hassan. "The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism." In Emerging Innovative Marketing Strategies in the Tourism Industry, edited by Nilanjan Ray, 78-96. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8699-1.ch005
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