Emerging Innovative Marketing Strategies in the Tourism Industry

Emerging Innovative Marketing Strategies in the Tourism Industry

Nilanjan Ray (Royal Thimphu College, Bhutan)
Indexed In: SCOPUS
Release Date: August, 2015|Copyright: © 2015 |Pages: 425
ISBN13: 9781466686991|ISBN10: 1466686995|EISBN13: 9781466687004|DOI: 10.4018/978-1-4666-8699-1


The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations.

Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry.

This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Search Behavior
  • Customer Relationship Management
  • Employment Generation
  • Experiential Tourist Products
  • Leisure Services
  • National Brand Images
  • Smart Technologies

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Mr. Nilanjan Ray is from Kolkata, India. He has obtained his M.Com (Mktg), MBA (Mktg), STC FMRM (IIT-Kgp), PhD Fellow The University of Burdwan Department of Business Administration, in Management. He has 7 years of teaching experience in BBA, MBA, BCom and 5 years research experience and guided around 40 Post Graduate students’ project. Prior to joining Royal Thimphu College, he was a of Lecturer and Asst. Professor at different reputed Management Colleges at West Bengal, N. Delhi and Uttar Pradesh. Mr. Ray has contributed to 20 research papers in reputed National and International Referred, Peer Reviewed Journals and Proceedings. He has contributed 6 book Chapters and is also Editor of 2 Edited Book Volumes of IGI Global USA. Mr. Ray has presented over 25 National and International Conferences at different reputed Institutes and University like IIT-Kharagpur, IIM-Shillong, Pondicherry University, Burdwan University, IMT Gaziabad, IJAS Multidisciplinary Conference at Harvard University, USA, The IBFR Conference Lasvegas, USA etc. He has also associated himself as a reviewer of Journal of Business and Economics, Research Journal of Business and Management Accounting and Journal of Service Marketing and as an Editorial Board Member of several referred Journals. He has received the Outstanding Research Award at The IBFR Conference at Las Vegas, USA as well as Outstanding Research Presentation Award of Certificate at IJAS Multidisciplinary Conference at Harvard Campus in collaboration with Central Connecticut State University, USA. He has also chaired in a technical session at the said IJAS Conference 2012, Boston, USA. Mr. Ray is a life-member of the International Business Studies Academia. His areas of research interest are Service Marketing, Tourism Marketing, and Socio Economic Impact study.