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What is Sustaining Technologies/Innovations

Handbook of Research on Telecommunications Planning and Management for Business
Technologies or innovations which have a sustaining impact on an established trajectory of performance improvement and give the known customers more and better versions of what they have valued up to now. They lead to innovations that allow the firms to provide their existing customers with better and more profitable products. Incumbent firms almost always ultimately master this type of innovation but are often unable to cope with disruptive ones.
Published in Chapter:
Analyzing the Disruptive Potential in the Telecommunications Industry
Stefan Hüsig (University of Regensburg, Germany)
DOI: 10.4018/978-1-60566-194-0.ch007
Abstract
This chapter covers an important issue in the area of telecommunications planning and technology management: The ex ante analysis of potential disruptive technologies. Due to the convergence of IT and telecommunications, an ever-growing onslaught of emerging technologies and new entrants with new business models are starting to eat up the incumbent’s revenues, profits, and market shares. The theory of disruptive technology (Christensen, 1997; Christensen & Raynor, 2003) helps managers, policy-makers and analysts to analyze emerging technologies, new business models, and new entrants in order to be prepared in advance, providing appropriate ways to react in a timely fashion to innovation- based opportunities or threats. In this chapter the theory of disruptive technology, the concept of disruptive potential and a method for applying this concept in a telecommunications planning and technology management context is presented. Finally, some examples of potential disruptive technologies in telecommunication which were analyzed ex ante are introduced with specific emphasis placed on the WLAN-technology.
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