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What is Consumption Motivation

Chapter 15
Handbook of Research on Representing Health and Medicine in Modern Media
It refers to the motivation of the target audience/followers to consume the product or service.
Published in Chapter:
The Role of Social Media on Dissemination of Information During the COVID-19 Pandemic: Social Media, Dissemination of Information, COVID-19
Sevilay Ulaş (Near East University, Cyprus)
Copyright: © 2021 |Pages: 12
DOI: 10.4018/978-1-7998-6825-5.ch015
Abstract
This study reveals the role of social media tools and applications in disseminating information about COVID-19 in the COVID-19 process. While discussing the role of social media in the ongoing COVID-19 pandemic process, it will be evaluated with the applications of different institutions. In the study, which will be considered from a public relations perspective in general, it is aimed to reveal a general perspective on the communication activities of the institutions with the target audience and their followers through social media practices. In this study, which is a compilation in this direction, the changing motivations of the followers and the role of social media in this process will be revealed.
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