The methodology of disseminating information during a crisis to provide guidance, reduce uncertainty, and address public concerns, increasingly using social media platforms for timely updates.
Published in Chapter:
Social Media and Health Communication: A Review of Advantages, Challenges, and Best Practices
Copyright: © 2024
|Pages: 21
DOI: 10.4018/979-8-3693-1214-8.ch017
Abstract
The extensive impact of social media on modern society has transformed the landscape of health communication, by introducing novel techniques, strategies, and best practices. This chapter investigates the connection between social media and health communication, researching successful techniques that promote public health and well-being globally. Such an exploration is significant as it investigates the intricate relationship between social media and health communication, exploring successful techniques that promote public health and well-being globally. With enormous users worldwide, digital platforms like Facebook, Instagram, and Twitter serve as powerful tools for circulating health information and encouraging community engagement. Social media health communication requires adapting and reshaping content to various audiences, incorporating multimedia formats for convenience, and leveraging influencers to enhance messages. The ability to reach large and diverse demographics in real time enhances the dissemination of preventive measures, health education, and crisis communication.