Aptitudes, or means, that are critical to achieve a better market performance from costumer point of view. Those factors most valued by costumers can be: characteristics of a product, services, post purchase support, and so forth.
Published in Chapter:
Critical Success Factors and Core Competencies
Helena Santos Rodrigues (Instituto Politécnico de Viana do Castelo, Viana do Castelo, Portugal and Escola Superior de Techologia e Gestaõ, Portugal) and Pedro Figueroa Dorrego (Universidade de Vigo, Pontevedra, Spain)
Copyright: © 2008
|Pages: 5
DOI: 10.4018/978-1-59904-885-7.ch048
Abstract
To effectively compete, the company needs to adjust their internal strengths to the environmental opportunities. Considering the “intangible” support of virtual organizations, it point out the importance of intangible resources. So, managers need to identify, combine, recombine, and manage their resources, competencies and capability to explore their potential and perform better than the competitors on the costumer needs, preferences, and desires satisfaction. So, the advantage of an organization consists in the identification of the internal: core competences, mainly based on knowledge assets and intellectual capital, that align with the key success factors of the market gives: competitive advantage, better performance and better market position.